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Product discovery through faceted search.

  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Senior Development
    Tom Fleming

Alan Goldberg provides a lot of resources to a lot of athletes across nearly every sport. There are many different personas who frequent the site, including Coaches and Parents, in addition to the athletes themselves.

After getting the right personas to the right area of the site, faceted searching was one of the solutions Last Call Media implemented to help. Visitors can drill down into the specifics, matching the right user to the right product or resource.

We developed a faceted search tool for their catalog to solve the challenge of filtering through the options to get to a specific product. By structuring and categorizing the products and content of this store appropriately in the database, we were able to implement faceted searching functionality, not only for the store, but for other content as well.

Site visitors are able to use this implementation to find the specific content or products that are most relevant to them. This work has, in turn, substantially increased eCommerce conversions.