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“You made the Jira revolution happen ❤️”

Julia Gutierrez, Project Manager,
Mount Holyoke logo

“What I most like about working with you is your ability to hear what I want, really ‘get’ it very quickly and translate into a web site or whatever.”

Elizabeth J. Carmichael, Director of Compliance and Risk Management, Five Colleges Incorporated
University of Utah logo

“We so appreciate your patient instruction. You’ve got such a nice teacherly way of communicating the technical information and helping us find our way—rare and invaluable!”

Mindy Wilson, Marketing & Communications Director, Utah Museum of Fine Arts
More Stories

Selected Work Examples

Exploration and Research.

Team Leadership

As part of a comprehensive interior remodeling, the Utah Museum of Fine Arts partnered with Last Call to carry their visual, communication, and wayfinding efforts through to the digital experiences offered by the museum.

We worked with the UMFA Marketing and Communications team to understand the personas of their visitors and to strategize the messaging and functionality needed to design and build a digital experience that could anticipate and provide needed information to the right visitor at the right time. This included identifying and prioritizing the most valuable calls to action desired by, and of, a visitor; building in strategy to persuade the visitor appropriately, directly, and contextually, to complete the goals that are mutually and wholly beneficial to the experience.

Last Call’s Creative team brought their expertise in Strategy, User Experieince, and Design to research, audit, and produce content structure and governance, functionality prototypes, and design deliverables. These deliverables were used in a two-day immersion visit, which culminated in a day of alignment with stakeholders, senior management, and the Marketing and Communications team. This exploration, research, and resulting strategy and design direction will act as the foundation informing the design and development of UMFA’s new digital experience, to launch in time for their annual membership drive and the reopening of their museum.

Kudos continue to roll in about the website… We just loving using it too.

Mindy Wilson, Marketing & Communications Director
Strategic pivot, design and development.

  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership

Last Call Media helped the CIO Council team rethink their strategic approach. The CEC Exchange needed to be rebranded and transformed from a place where very few people logged in, to one that showcased the key benefits of membership in the Council: media placements, personalized leadership development, and exclusive access to unique content, events, and peer-matching services.

How we did it

The CIO Executive Council is a community of Chief Information Officers and other high-level IT professionals from corporate, nonprofit, education, and government backgrounds, gathered together by the International Data Group, a giant technology media, data, and marketing firm responsible for such well-known brands as PCWorld, MacWorld, and CIO Magazine.  

The CIO Executive Council created the CEC Exchange, which had originally been envisioned as a community space for their CIO members to share things of mutual interest. Two years in, the log-in only service was largely unused by the incredibly busy C-Level executives who were members of the Council.  

CEC Exchange uses Salesforce to manage information about each user in their membership pipeline. On the Drupal side, the site contains several main sections that each have their own exclusive resources and content. These sections require a subscription to access. Using a combination of the Salesforce Suite and the Organic Groups module, the site regularly retrieves updated information from Salesforce and syncs it with the Drupal user list, tracking their subscriptions by assigning them to the appropriate groups. The site’s dashboard displays specialized tiles that administrators have full control over, allowing them to highlight featured content and the most sought-after resources within each section for subscribed users. Site visitors and users without a subscription can still see the content that is available from each subscription package, but receive an admin-customizable call to action specific to the content they are attempting to access when they click on a tile from the dashboard.

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Last Call Media designed a much simpler and more attractive interface built around the most compelling products and services that the CIO Exchange has to offer. A CIO visitor to the site can now see how the resources there can help them further their own career, stay on top of the ever-changing trends in technology, reach out to peers facing similar challenges, and access the CIO Exchange’s team of expert concierge staff to answer any questions they may have.

Through a mix of branding and design, Last Call Media re-made the site, which was recently relaunched to incredibly positive initial feedback.

Asia Society's International Centers.

  • Continuous Delivery
Team Leadership

Asia Society wanted to expand their current Drupal website with a new capability. Asia Society Centers were to be information portal microsites for their international member branches. The new functionality had to integrate with their existing site design, and provide editing capabilities for branch content authors.

How we did it

The project required an aggressive timeline, and was delivered in two weeks. Organic Groups (OG) and Nodequeues were used to provide separate branch-specific sections, or “centers,” of the website, and to provide branch editors control over their own center’s content. The new sections were integrated with the existing site design through customized theming.

Thanks so much for the smooth migration on such a short deadline. I know there were (more than) a few balls in the air at all times and we really appreciate your attention to detail and organized process.

Megan MacMurray, Associate Director of Technology

The ability to provide rapid development through a flexible team of developers ensured the project was delivered on time, fully tested and polished. The “Centers” have provided Asia Society the means to expand their content reach and focus.

Reimagined on Drupal 8, in six sprints.

  • Agile/Kanban
  • Agile/Scrum
Team Leadership

In the fall of 2016, the Rainforest Alliance and Last Call Media launched an exciting redesign of, built on Drupal 8, employing seasoned agile software development methodologies. Our productive partnership with the Rainforest Alliance resulted in a technically groundbreaking site that allowed users unprecedented access to the riches of their content after just four months of development. The tool is now primed to drive the Rainforest Alliance’s critical end-of-year development activities. 

People seem really, really happy with it. YAY!!

Danielle Cranmer, Web Manager

How we did it

Over the years, RA has cultivated a repository of structured content to support their mission. While the content is primarily displayed as long form text, there is a wide variety of metadata and assets associated with each piece of content. One of the primary goals of the new site was to enable discovery of new content on the site through automatic selection of related content driven by the metadata of the content the user was viewing. Additionally, RA had a future requirement for advanced permissioning and publishing workflows to enable stakeholders outside of the web team to play a role in the content lifecycle.

Rainforest Alliance Phone

Drupal 8 was selected for this project based on several factors. First, its focus on structured data fit well with Rainforest Alliance’s need for portable and searchable content. Second, the deep integrations with Apache Solr allowed for a nuanced content relation engine. Solr was also used to power the various search interfaces. Third, Drupal has historically had powerful workflow tools for managing content. While these tools weren’t quite ready for Drupal 8 when we built it, we knew they would be simple to integrate when they were ready. In short, Drupal was a perfect fit for the immediate needs, and Drupal 8 met the organization’s longer term goals.

We’ve been getting lots or praise, internally and externally.  Brava, team!

Melissa Normann, Senior Manager Web Strategy and Development

At the close of Sprint 6, there were zero critical and only 3 moderate issues to address. The final Sprint/Project review had only 3 support questions, launching as arguably the most impressive Drupal 8 site launched within a year of the initial release of this latest major version on the Open Source CMS, and most importantly, in time for Rainforest Alliance’s major end-of-year donation campaign. The site delivers on its promise to showcase the Rainforest Alliance’s exciting and informative messages and beautiful imagery, and stands as testimony for the efficacy of the agile approach.

Read the full case study here.

Get in touch!

Last Call Media is located at 136 West St., Suite 01
Northampton, MA 01060

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