Drilling down to an education.
Services
Processes
  • Agile/Scrum
Team Leadership

Education sites are huge and contain a lot of information. There are many different personas who frequent these sites, and they’re all looking for a wide variety of resources.

After getting the right personas to the right area of the site, faceted searching was one of the solutions Last Call Media implemented to help visitors drill down further into the specifics. In this case, it was WPI’s areas of study.

How we did it

We developed a faceted search tool for their degree and certificates catalog to solve the challenge of drilling down through the options to get to a specific area of study. By structuring and categorizing the information of this catalog appropriately in the database, we were able to implement faceted searching functionality for the areas of study across Bachelor, Minor, Certificate, Master, and PhD programs.

Site visitors are able to use this implementation to drill down to very specific information, so this work has substantially increased engagement, as well as conversions.