Finder needs to provide users with tools -like interest calculators- that are quick and easy to use, while still displaying a wealth of information. Because this is a core part of the business, Finder’s large global team of engineers need to be able to iteratively improve these comparison tools based on customer feedback, and test their changes to see what works best to drive user engagement.
As an example of this, Finder asked Last Call to improve their comparison tables. The tables were written in legacy JavaScript, HTML, and CSS. We worked to rebuild the tables in modern React, adding modals on top of the tables to surface the most important data filters to the user first, so that, after selected, they’d see the most relevant results. We added advanced interactive features such as calculators to the top of tables so users can input data relevant to their personal circumstances and see automatically calculated savings for each product.
