Cooley-Dickinson Hospital offers an incentive-based healthy lifestyle program to their employees. As employees participate in exercise activities, healthier eating habits, and education classes to learn life-enhancing techniques, they gain points— which translate to greater discounts to their benefits contributions. CDH was tracking this participation program on paper and in Excel for over 1000 employees. Last Call was hired to transform the program into an interactive digital experience to increase participation and automate much of the workflow of managing the program.
How we did it
We provided an easy-to-use interface to minimize the barrier of entry for users. Maximized by a Mobile First approach, we condensed how much information was presented to allow users to quickly access the main features of the program, which included entering exercise activity. While also accessible through desktop and laptop computers, the primary use case for the app was on the go, from a mobile device, for a user to track their progress. LCM went further, implementing QR Code functionality, allowing CDH to post flyers notifying staff of special activities. Scanning the QR Codes on those notices would transition the user’s experience to the relevant area of the app.
Things went really well with the program, it met all of our needs really well and the employees loved it.Sam Blasiak, Cooley Dickinson Hospital
The program has been met with amazing reception both from administration, and employee participation. The program is being further expanded and developed to be modular and rapidly deployed at partner healthcare facility partners.