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The Technology Transfer Office rebrand.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Architect
    Jeff Landfried

The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.

We were hired to build a new corporate identity package including logos, branding, a slogan, and a website.

Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists, and forward-thinkers to access patents, copyrights, protections, and most importantly, attention to their creations.

I’m impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.

Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst