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Branding and design for site and event collateral.

  • Continuous Delivery
Team Leadership

Last Call Media makes it a priority to give back to the Drupal community, so we were excited when the nice folks at Baltimore Drupal Camp reached out to us for branding and design.

How we did it

Profile picture for user Colin

Getting alignment

For the discovery phase, we had some in-depth conversations with the team at Baltimore Drupal Camp about design trends on the web, and which ones we wanted to explore for this project. We decided that the designs should express both the historic and the punk sensibilities of Fells Point, the neighborhood the event was to take place in, while also paying homage to Frederick Douglass, as the venue was the great Frederick Douglass-Isaac Myers Maritime Park.

Drupal Boh logo

Baltimore Drupal Camp had in previous years done a few mash-ups of the Drupal and National Bohemian logos in previous years (the National Bohemian logo being the unofficial logo of Baltimore), and we were excited to try our hand at it. We produced a clean, durable logo that was used in all our subsequent material and that the Baltimore Drupal Camp also adopted for use across their social media platforms. Baltimore’s own Not Mr. Boh even gave it a shout-out on Twitter.

The Drupal and National Bohemian logos combining into the Drupal Boh logo


In order to capture the historic and punk aspects of Fells Point that we discussed during discovery, we produced a series of gritty, vibrantly colored illustrations for use as visual assets on the site.

Illustration of a raven holding a feather in its mouth

Illustration of Fells Point

Illustration of a historic shipSite Design

Taking both the direction we established in discovery and the assets we generated, we produced a design deliverable for the Baltimore Drupal Camp website. Because the site would change so much as the event got closer (and “Submit Your Session” became “Schedule”, among other changes) we needed to deliver a wide-ranging design that would account for multiple versions of the site.

Designs for the Baltimore Drupal Camp site

Portion of Baltimore Drupal Camp site design that includes Frederick Douglass
We included this powerful quote from the great Frederick Douglass in the site design.

We worked with the team at Baltimore Drupal Camp while we created the designs and formatted them for handoff, enjoying a productive information exchange about tools and process while we were at it.

There aren’t enough words of thanks for Colin and Last Call Media. Amazing site design, fabulous t-shirts, awesome stickers! You are Drupal!

Liz Lipinski, Baltimore Drupal Camp

Event Material

We were thrilled to see the aesthetic and assets we generated for this project in use on event collateral on the day of the camp itself. Congrats to the Baltimore Drupal Camp on a successful 2016!

Baltimore Drupal Camp stickers with Drupal Boh icon

Baltimore Drupal Camp shirts with historic ship drawing

Room at Baltimore Drupal Camp with sign

Birds of Feather sign at Baltimore Drupal camp with raven illustration

A modern site home to the treasures of the world.

Aligning an aging website with modern organizational goals.

The Center of the Material and Visual Cultures of Religion (MAVCOR) at Yale University sought the expertise of LCM to help bring their aging website in line with their strategic organizational goals. As an online archive of objects of religion, often accompanied by narratives or conversations, the academic source was to behave like an online museum: delivering the user to the content in the most unobstructed way so they can focus on it.

Much like a museum would, it’ll recommend related content for further exploration.

How we did it

MAVCOR is a unique peer-reviewed publication and community that gathers visual culture and hosts multidisciplinary collaborations of scholars from around the globe. This necessitates a virtual space that is the only one of its kind. Previously confined to the Yale departmental design template, MAVCOR came to us to design and develop a Drupal 7 site to enhance the functionality of their user experience, robust asset management, and spotlight their obvious visual culture.

Different devices show MAVCOR's responsive homepage with an image of a mural of workers on the side of a church.

LCM partnered with the MAVCOR team to develop new and enhanced functionality to their Fellow’s Portal, Asset Management, Material Objects Archive, and Search in a visually-centric design honoring their unique and growing community.

The new MAVCOR is a literal and virtual center of publicly accessible collaborative scholarship.

Exploration and Research.

Team Leadership

As part of a comprehensive interior remodeling, the Utah Museum of Fine Arts partnered with Last Call to carry their visual, communication, and wayfinding efforts through to the digital experiences offered by the museum.

We worked with the UMFA Marketing and Communications team to understand the personas of their visitors and to strategize the messaging and functionality needed to design and build a digital experience that could anticipate and provide needed information to the right visitor at the right time. This included identifying and prioritizing the most valuable calls to action desired by, and of, a visitor; building in strategy to persuade the visitor appropriately, directly, and contextually, to complete the goals that are mutually and wholly beneficial to the experience.

Last Call’s Creative team brought their expertise in Strategy, User Experieince, and Design to research, audit, and produce content structure and governance, functionality prototypes, and design deliverables. These deliverables were used in a two-day immersion visit, which culminated in a day of alignment with stakeholders, senior management, and the Marketing and Communications team. This exploration, research, and resulting strategy and design direction will act as the foundation informing the design and development of UMFA’s new digital experience, to launch in time for their annual membership drive and the reopening of their museum.

Kudos continue to roll in about the website… We just loving using it too.

Mindy Wilson, Marketing & Communications Director
The new RMA.edu.

  • Agile/Scrum
Team Leadership

Randolph-Macon Academy desired a responsive digital experience that incorporated a consistent, compelling design focused on furthering the school’s mission, and that could easily be modified by appropriate staff with the proper permissions.

How we did it

We were able to deliver modern visual stylings and multimedia capabilities that loaded quickly and performed optimally, while incorporating best practices for analytics, social media integration, and search engine optimization.

Three layered screens show the landing page and secondary pages of the Randolph-Macon Academy website.

In addition to informing prospective students and their families about the school, the site met the needs of other important stakeholders such as current parents, current students, alumni, faculty, and staff— each of whom had their own needs from the site. The site also housed faculty and staff human resource forms and information, serving as an intranet behind the scenes.

National Census of Writing.

  • Agile/Scrum
Team Leadership

In the midst of sorting massive amounts of data for the National Census of Writing, Jill Gladstein of the Swarthmore College English Department called on Last Call Media to create a usable web data explorer for use by the general public and qualified researchers alike. Survey data was collected from respondents from over 900 higher education institutions. Census questions gathered data about curricular, administrative, and support structures of writing programs in the United States from March 2013 to October 2014.

How we did it

Census data is extremely important for the Higher Ed community, but the information is only as good as it is accessible. Working closely with the Swarthmore staff, LCM pinpointed what information was the most critical and sought after by administrators and researchers viewing the data. Graphs were designed to optimally visualize survey question responses and search functionality created to easily explore by survey question, institution type and related filters.

Angled tablet showing graphs from the National Census of Writing website.

The first iteration of the site launched in time for Swarthmore to unveil its functionality at the Council of Writing Program Administrators 2015 Conference to great praise. The site, in addition to the program’s work, has gone on to be featured in Inside Higher Ed being utilized by the general public, researchers and higher education institutions all over the country and is 508 compliant.

The Census is being utilized in ways we never expected.

Jill Gladstein, Swarthmore College English Department
A Drupal 7 Multi-site Migration to Acquia

  • Continuous Delivery
Team Leadership

LCM had the deep level of expertise needed to assist USM with a complex migration to Acquia

In preparation for an upgrade from Drupal 6 to Drupal 7, USM was faced with the need to migrate four Drupal sites based on five codebases from an onsite installation to a hosted environment with Acquia. USM was seeking an experienced group of Drupal architects to work hand-in-hand with their iTech team to determine the necessary functional and configuration changes needed to accomplish the migration. USM had a particular interest in leveraging Acquia’s search capabilities.

The University reached out to Last Call Media to drive the high-level technical planning and heavy lifting of a migration to the Acquia Cloud. The University needed a team with platform migration experience to come in and bridge the gap between Acquia and the University’s internal iTech team to ensure that the launch went smoothly. 

Aside from our experience and planning skills, there were several mission critical pieces of the overall infrastructure that needed to be changed to fit within Acquia’s ecosystem. One of these was the site search. USM had previously used a combination of several open source tools to feed data from several different sources into the site’s search engine. While this solution worked well, it was being cut in favor of Acquia Search, powered by Apache Solr. The University brought us in to build a search platform that would be capable of indexing the content of all of the Drupal sites, and searching either independently (within each site’s own content silo), or across the board. Working closely with the iTech team, we planned and executed the search feature within the new infrastructure, including the configuration of environment specific search, so the University team could iterate and test the site search in the development and staging environments before rolling new features to production. 

The final piece of the puzzle was to bring the site’s performance and security up to Acquia’s standards. We worked hard to make the vast majority of the content cacheable by Acquia’s edge layer, and brought iTech and Acquia representatives together to find resolutions for all of the issues surfaced by Acquia’s Insight reporting. At the end of this process, we performed a successful load test across all 4 sites, effectively proving the sites were ready for launch.

As launch day grew closer, we began to focus on the final details. With iTech’s help, we formulated a simple and clear launch checklist that would keep everyone on the same page when it mattered the most. When the final cutover was finished, we had almost no post-launch issues to address.

The work was completed on a timeline that allowed USM to minimize risk by switching to the new site while the University was on break. USM achieved their goal of a smooth migration to Drupal 7 on the Acquia hosting platform with no down time.