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Content discovery through faceted search.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

Asia Society is a very large implementation with a lot of information, and there are many different personas who frequent these sites, all looking to find and explore content relevant to their interests in an easy and intuitive manner.

After getting the right users to the right area of the site, faceted searching was one of the solutions implemented to help visitors drill down further into the specifics.

We developed a faceted search tool to solve the challenge of filtering through the options to get to specific content. By structuring and categorizing the content appropriately in the database, we were able to implement faceted searching functionality, not only for the desired site section, but for other microsites as well.

Because site visitors are able to use this implementation to easily find exactly what they need, this work has, in turn, substantially increased engagements for Asia Society.