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Product discovery through faceted search.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Senior Development
    Tom Fleming

Alan Goldberg provides a lot of resources to a lot of athletes across nearly every sport. There are many different personas who frequent the site, including Coaches and Parents, in addition to the athletes themselves.

After getting the right personas to the right area of the site, faceted searching was one of the solutions Last Call Media implemented to help. Visitors can drill down into the specifics, matching the right user to the right product or resource.

We developed a faceted search tool for their catalog to solve the challenge of filtering through the options to get to a specific product. By structuring and categorizing the products and content of this store appropriately in the database, we were able to implement faceted searching functionality, not only for the store, but for other content as well.

Site visitors are able to use this implementation to find the specific content or products that are most relevant to them. This work has, in turn, substantially increased eCommerce conversions.

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Redesign and upgrade for Dr.G.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

An upgrade to increased conversions, better sales, and more flexibility.

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary eCommerce solution that wasn’t serving their needs or their customers well.

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former eCommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

Three iphones show the Competitive Advantage homepage on mobile.

Since the transition, Competitive Advantage has seen their eCommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant