Cooley-Dickinson Hospital offers an incentive-based healthy lifestyle program to their employees. As employees participate in exercise activities, healthier eating habits, and education classes to learn life-enhancing techniques, they gain points— which translate to greater discounts to their benefits contributions. CDH was tracking this participation program on paper and in Excel for over 1000 employees. Last Call was hired to transform the program into an interactive digital experience to increase participation and automate much of the workflow of managing the program.
We provided an easy-to-use interface to minimize the barrier of entry for users. Maximized by a Mobile First approach, we condensed how much information was presented to allow users to quickly access the main features of the program, which included entering exercise activity. While also accessible through desktop and laptop computers, the primary use case for the app was on the go, from a mobile device, for a user to track their progress. LCM went further, implementing QR Code functionality, allowing CDH to post flyers notifying staff of special activities. Scanning the QR Codes on those notices would transition the user’s experience to the relevant area of the app.
Things went really well with the program, it met all of our needs really well and the employees loved it.
Sam Blasiak, Cooley Dickinson Hospital
The program has been met with amazing reception both from administration, and employee participation. The program is being further expanded and developed to be modular and rapidly deployed at partner healthcare facility partners.
Developing a digital media strategy with measurable results.
Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences— prospective and current students— by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.
Working with CBS, we took the project from initial discovery and goal validation through information architecture, design, and development.
We were able to deliver a compelling, modern, and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.
The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.
Last Call Media helped the CIO Council team rethink their strategic approach. The CEC Exchange needed to be rebranded and transformed from a place where very few people logged in, to one that showcased the key benefits of membership in the Council: media placements, personalized leadership development, and exclusive access to unique content, events, and peer-matching services.
The CIO Executive Council is a community of Chief Information Officers and other high-level IT professionals from corporate, nonprofit, education, and government backgrounds, gathered together by the International Data Group, a giant technology media, data, and marketing firm responsible for such well-known brands as PCWorld, MacWorld, and CIO Magazine.
The CIO Executive Council created the CEC Exchange, which had originally been envisioned as a community space for their CIO members to share things of mutual interest. Two years in, the log-in only service was largely unused by the incredibly busy C-Level executives who were members of the Council.
CEC Exchange uses Salesforce to manage information about each user in their membership pipeline. On the Drupal side, the site contains several main sections that each have their own exclusive resources and content. These sections require a subscription to access. Using a combination of the Salesforce Suite and the Organic Groups module, the site regularly retrieves updated information from Salesforce and syncs it with the Drupal user list, tracking their subscriptions by assigning them to the appropriate groups. The site’s dashboard displays specialized tiles that administrators have full control over, allowing them to highlight featured content and the most sought-after resources within each section for subscribed users. Site visitors and users without a subscription can still see the content that is available from each subscription package, but receive an admin-customizable call to action specific to the content they are attempting to access when they click on a tile from the dashboard.
Last Call Media designed a much simpler and more attractive interface built around the most compelling products and services that the CIO Exchange has to offer. A CIO visitor to the site can now see how the resources there can help them further their own career, stay on top of the ever-changing trends in technology, reach out to peers facing similar challenges, and access the CIO Exchange’s team of expert concierge staff to answer any questions they may have.
Through a mix of branding and design, Last Call Media re-made the site, which was recently relaunched to incredibly positive initial feedback.
Randolph-Macon Academy desired a responsive digital experience that incorporated a consistent, compelling design focused on furthering the school’s mission, and that could easily be modified by appropriate staff with the proper permissions.
How we did it
We were able to deliver modern visual stylings and multimedia capabilities that loaded quickly and performed optimally, while incorporating best practices for analytics, social media integration, and search engine optimization.
In addition to informing prospective students and their families about the school, the site met the needs of other important stakeholders such as current parents, current students, alumni, faculty, and staff— each of whom had their own needs from the site. The site also housed faculty and staff human resource forms and information, serving as an intranet behind the scenes.
Verité has an immense amount of data that has been collected over the last 30 years regarding labor worldwide. Internal efforts are ongoing to collect all of the hand-written and paper reports into a centralized database that can be queried and sorted. For the lay-person the data was still just numbers and figures. They needed a way to visualize the data for use by researchers, academics, and the general public.
We wanted to ensure the data was exciting to work with. Far too often, data is presented as merely tables and numbers. From the start we wanted to tell a story about the data, so together with Verité, LCM crafted a question-and-answer-based approach to displaying the data with creative charting and mapping elements built to place emphasis on the results of the data.
The site’s functionality continues to be expanded as data is collected with additional visualizations and database connectors to provide real-time data for global results.
In the midst of sorting massive amounts of data for the National Census of Writing, Jill Gladstein of the Swarthmore College English Department called on Last Call Media to create a usable web data explorer for use by the general public and qualified researchers alike. Survey data was collected from respondents from over 900 higher education institutions. Census questions gathered data about curricular, administrative, and support structures of writing programs in the United States from March 2013 to October 2014.
How we did it
Census data is extremely important for the Higher Ed community, but the information is only as good as it is accessible. Working closely with the Swarthmore staff, LCM pinpointed what information was the most critical and sought after by administrators and researchers viewing the data. Graphs were designed to optimally visualize survey question responses and search functionality created to easily explore by survey question, institution type and related filters.
The first iteration of the site launched in time for Swarthmore to unveil its functionality at the Council of Writing Program Administrators 2015 Conference to great praise. The site, in addition to the program’s work, has gone on to be featured in Inside Higher Ed being utilized by the general public, researchers and higher education institutions all over the country and is 508 compliant.
The Census is being utilized in ways we never expected.
Jill Gladstein, Swarthmore College English Department
NTEN approached Last Call Media to develop a comprehensive look and feel for their 2017 Nonprofit Technology Conference (NTC). NTEN works to create a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions, and the conference is their signature annual event for engaging and energizing their membership.
How we did it
LCM understood that the event primarily focuses on building relationships and reconnecting with friends in a collaborative and collegial environment.
Each NTC event centers around a thematic approach reflected in a unified communications materials from registration and information online, to signage and collateral planned for the specific location. After several potential directions were presented, they chose a ‘state fair’ approach that was nostalgic, without camp, for the Washington, DC conference.
Proposed Logos & Designs
Last Call Media developed the necessary assets to support every platform, and developed a style approach to guide NTEN staff and collateral vendors.
Last Call Media kicked off our relationship with HIAS, the oldest international migration and refugee resettlement agency in the U.S., with a Design and Development Audit. We’ve used our findings from that task to inform strategies and recommendations for both immediate goals and long term projects.
LCM has been assisting HIAS with site-wide User Experience and Design improvements, with services including card sorting exercises, site navigation strategy, and overall recommendations and prototyping.
Additionally, we’ve provided new feature development, such as adding Events listing and browsing capabilities.
We also provide ongoing support to maintain their existing Drupal, WordPress, and other PHP web systems.
An upgrade to increased conversions, better sales, and more flexibility.
Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary eCommerce solution that wasn’t serving their needs or their customers well.
We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former eCommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.
Since the transition, Competitive Advantage has seen their eCommerce sales far exceed their expectations and more than double in volume from their previous site.
We truly appreciate everything you have done for us.
The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.
We were hired to build a new corporate identity package including logos, branding, a slogan, and a website.
Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists, and forward-thinkers to access patents, copyrights, protections, and most importantly, attention to their creations.
I’m impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.
Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst
