Expand
Drill down to savings.
Services
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

Coupon Craze had a lot of information for their users, and there were many different personas who frequented the site looking for specific coupons from within the wide variety the site offers.

Faceted searching was one of the solutions implemented to help visitors drill down further into the specifics they were looking for.

How we did it

We developed a faceted search tool for their catalog to solve the challenge of drilling down through the options to get to a specific coupon.

coupon search

By structuring and categorizing the content of this site appropriately in the database, we were able to implement faceted searching functionality across the entire site.

Site visitors are able to use this implementation to drill down to very specific coupons. This work has substantially increased conversions.

Expand
The new Coupon Craze on Drupal.
Services
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

CouponCraze.com’s website was outdated and falling behind when it came to SEO and rankings. In order to gain market share, the owner needed a way to automate the posting and filtering of certain coupons.

You did an amazing job on Coupon Craze.

Matthew Schwartz, Founder, Chief Creative Officer, MSDS

How we did it

A new sitemap was devised, consisting of both categorization pages as well as merchant pages. Each page of the site has the ability to “feature” certain coupons, which are chosen automatically or overridden by an administrator. We leveraged Drupal to aggregate new coupons, categorizing and qualifying them automatically, as well as weeding out any duplicates as they come in. Due to the high volume of content on every page, we implemented a performance plan that met stringent testing requirements.

“There are always bumps along the way in a project this complex, but we took them in stride and did what we had to to get it done. You should all give yourselves a serious pat on the back. For a small team we kicked some serious ass on this. Thanks.”

Matthew Schwartz, Founder, Chief Creative Officer, MSDS

Coupon Craze is now positioned well for the future. SEO value, site speed, and depth of content have all improved. The automated workflows now allow the operators more time for social media ventures and blogging.