Coupon Craze had a lot of information for their users, and there were many different personas who frequented the site looking for specific coupons from within the wide variety the site offers.
Faceted searching was one of the solutions implemented to help visitors drill down further into the specifics they were looking for.
How we did it
We developed a faceted search tool for their catalog to solve the challenge of drilling down through the options to get to a specific coupon.
By structuring and categorizing the content of this site appropriately in the database, we were able to implement faceted searching functionality across the entire site.
Site visitors are able to use this implementation to drill down to very specific coupons. This work has substantially increased conversions.