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Seramount's Online Portal in WordPress

Processes
  • Agile/Kanban
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Art Director
    Colin Panetta

We are proud of the work we did with Seramount.

As one of the more mature organizations in an increasingly competitive field, Seramount needed a multidisciplinary business, creative, and technology partner to help position them as a leader in the constantly changing diversity, equity, and inclusion space. 

Seramount is the result of a consolidation of three businesses: Diversity Best Practices, [email protected], and the events and research divisions of Working Mother Media. Since they also focus on research and consulting, they were looking for an improved membership experience with their gated content and membership portal. They also needed an improved search functionality and tagging system as well as improved ways to track site metrics. 

Our Approach

Seramount engaged Last Call Media to deliver a more focused and compelling narrative to tie the products, tools, and services from those three disparate lines of business together into an end-to-end solution for purpose-driven leaders and teams at Fortune 1000 organizations. 

Our work began with an assessment of the three lines of business through interviews with Seramount leadership and employees who support the delivery of Seramount’s products and services. We then completed a series of structured customer interviews to learn more about how Seramount meets the needs of its customers. We then used that data to build a product roadmap to gain alignment on the customer opportunity and product vision with Seramount leadership. 

We approached building the new Seramount iteratively. Once we had a working prototype, we met with customers again to show them work in progress, to test our vision and to refine it based on their feedback. 

Challenges

Some of the challenges addressed involved building an easy-to-use online portal for Seramount customers and employees to access and update gated content only available with a Seramount membership. We solved one of the major customer challenges by eliminating the need to use passwords to access gated content. On the new Seramount, customers enter their work email and if their employer is a customer, they get an email inviting them to login to Seramount. By requiring employees to use their own accounts, Seramount now has additional data to demonstrate the value of their membership to existing customers. 

 

The final deliverable is a B2B online learning and development platform built on WordPress.

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Redesigning the College of Biological Sciences.

Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Architect
    Tom Fleming
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results.

Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences— prospective and current students— by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design, and development.

We were able to deliver a compelling, modern, and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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A Drupal 7 Multi-site Migration to Acquia

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Architect
    Rob Bayliss
  • Senior Development
    Jeff Landfried

LCM had the deep level of expertise needed to assist USM with a complex migration to Acquia

In preparation for an upgrade from Drupal 6 to Drupal 7, USM was faced with the need to migrate four Drupal sites based on five codebases from an onsite installation to a hosted environment with Acquia. USM was seeking an experienced group of Drupal architects to work hand-in-hand with their iTech team to determine the necessary functional and configuration changes needed to accomplish the migration. USM had a particular interest in leveraging Acquia’s search capabilities.

The University reached out to Last Call Media to drive the high-level technical planning and heavy lifting of a migration to the Acquia Cloud. The University needed a team with platform migration experience to come in and bridge the gap between Acquia and the University’s internal iTech team to ensure that the launch went smoothly. 

Aside from our experience and planning skills, there were several mission critical pieces of the overall infrastructure that needed to be changed to fit within Acquia’s ecosystem. One of these was the site search. USM had previously used a combination of several open source tools to feed data from several different sources into the site’s search engine. While this solution worked well, it was being cut in favor of Acquia Search, powered by Apache Solr. The University brought us in to build a search platform that would be capable of indexing the content of all of the Drupal sites, and searching either independently (within each site’s own content silo), or across the board. Working closely with the iTech team, we planned and executed the search feature within the new infrastructure, including the configuration of environment specific search, so the University team could iterate and test the site search in the development and staging environments before rolling new features to production. 

The final piece of the puzzle was to bring the site’s performance and security up to Acquia’s standards. We worked hard to make the vast majority of the content cacheable by Acquia’s edge layer, and brought iTech and Acquia representatives together to find resolutions for all of the issues surfaced by Acquia’s Insight reporting. At the end of this process, we performed a successful load test across all 4 sites, effectively proving the sites were ready for launch.

As launch day grew closer, we began to focus on the final details. With iTech’s help, we formulated a simple and clear launch checklist that would keep everyone on the same page when it mattered the most. When the final cutover was finished, we had almost no post-launch issues to address.

The work was completed on a timeline that allowed USM to minimize risk by switching to the new site while the University was on break. USM achieved their goal of a smooth migration to Drupal 7 on the Acquia hosting platform with no down time. 

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Continuous delivery, embedded.

Processes
  • Agile/Kanban
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Architect
    Rob Bayliss
  • Senior Development
    Jeff Landfried

Last Call is a delight to work with – not only are they top-notch developers, they are great communicators, even with the least tech-savvy amongst us. My favorite part about working with them is their unfailing can-do attitudes and ability to follow through on even the tightest deadlines. We’ve thrown all sorts of crazy complicated requests at them and they surpass our expectations every time. Last Call makes us look like web rock stars… they are so good I almost don’t want to let the word out!

Danielle Cranmer, Web Manager

When we met, Rainforest Alliance needed to upgrade their existing Drupal 6 website to the latest major version, Drupal 7.

We developed and implemented an upgrade and migration path for the site with 85 modules, including 35 custom modules, to bring the site to a fully functioning Drupal 7 build. The upgrade was fully developed and its deployment was seamless. The Rainforest Alliance site went from Drupal 6 to 7 with zero downtime.

We enjoy a strong relationship with the Rainforest Alliance team, working together to continuously deliver strategic value in their digital properties, and were proud to be chosen for a full site redesign and upgrade.

Our work continues as the Rainforest Alliance’s development team, embedded within their internal Web Service Department, scaling our resources up and down as needed.