University of Utah logo

The University of Utah, also referred to as the U of U, is a public coeducational space-grant research university in Salt Lake City, Utah, United States.

LCM is proud to offer its full range of services to help the University.

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Exploration and Research.

Team Leadership
  • Senior Producer
    Kelly Albrecht

As part of a comprehensive interior remodeling, the Utah Museum of Fine Arts partnered with Last Call to carry their visual, communication, and wayfinding efforts through to the digital experiences offered by the museum.

We worked with the UMFA Marketing and Communications team to understand the personas of their visitors and to strategize the messaging and functionality needed to design and build a digital experience that could anticipate and provide needed information to the right visitor at the right time. This included identifying and prioritizing the most valuable calls to action desired by, and of, a visitor; building in strategy to persuade the visitor appropriately, directly, and contextually, to complete the goals that are mutually and wholly beneficial to the experience.

Last Call’s Creative team brought their expertise in Strategy, User Experieince, and Design to research, audit, and produce content structure and governance, functionality prototypes, and design deliverables. These deliverables were used in a two-day immersion visit, which culminated in a day of alignment with stakeholders, senior management, and the Marketing and Communications team. This exploration, research, and resulting strategy and design direction will act as the foundation informing the design and development of UMFA’s new digital experience, to launch in time for their annual membership drive and the reopening of their museum.

Kudos continue to roll in about the website… We just loving using it too.

Mindy Wilson, Marketing & Communications Director

“Smart, thoughtful, personable, and simpatico—we feel like we’re working with the perfect partners!”

Mindy Wilson, Marketing & Communications Director