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Columbia University Medical Center is one of the world’s most important centers of medical research and practice, and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields.

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Helping patients learn more about their options for medical professionals.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings

Helping patients identify and connect with a medical professional best suited for their needs.

A key component of the web presence for Columbia Medical School is their faculty profiles. In keeping with their tripartite mission of teaching, research, and clinical work, the University displays two distinctly different types of profiles. Department web site profiles focus on the individual’s scholarly work and administrative positions. The ColumbiaDoctors website displays information about the physician’s clinical work including specialties, practice locations, and insurance. It is also just as important for new medical professionals to store and access their profile information in one place as it is for the departments and practices they are a part of. 

Maintaining a complex system with many data feeds and manual verification of information was becoming a burden for the University’s support staff, and the complexity of the process to create or update a profile was vexing to faculty and their support staff. Columbia University Medical Center looked to LCM to help them find a new solution. There was a preference for moving to an existing solution available in the marketplace rather than building a new custom solution. 

We embarked on an intensive information gathering phase, to better understand the existing technology, data inputs and outputs, and nature of the support queue. Through preparing user stories, we worked with the University to identify stakeholders groups, and we conducted detailed interviews with individuals in each group to understand their pain points within the existing system.

Finally, we conducted extensive research to identify potential solutions. We identified a number of peer institutions and investigated the faculty and physician profiles, and - to the extent possible - the technologies and workflows employed to create them. We contacted a number of vendors to gather more detailed information and winnowed the list of candidates to those that presented the best possible fit. We summarized our findings recommendations in our final meeting with the team.

By working closely with the team and developing a strong rapport with them, as well as the stakeholders, we were able to gain a clear understanding of their goals and deliver actionable recommendations   

By working closely with the team and developing a strong rapport with them, as well as the stakeholders, we were able to gain a clear understanding of their goals and deliver actionable recommendations to support CUMC’s business goals.