PROBLEM

Verite has an immense amount of data that has been collected over the last 30 years regarding labor worldwide. Internal efforts are ongoing to collect all of the hand-written and paper reports into a centralized database that can be quarried and sorted. For the lay-person the data was still just numbers and figures. They needed a way to visualize the data for use by researchers, academics, and the general public.

APPROACH

Last Call media wanted to ensure the data was exciting to work with. Its often that data is far to often tables and numbers. From the start we wanted to tell a story about the data, so together with Verité, LCM crafted a question/ answer based approach to displaying the data with creative charting and mapping elements built to place emphasis on the results of the data.

OUTCOME

The site is currently for internal review with plans to expand the functionality, add additional visualizations, and build database connectors to provide real-time data for global results. Verité is currently using this microsite to request additional funding to promising success.