Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences: prospective and current students by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.


Working with CBS, Last Call Media took the project from initial discovery and goal validation through information architecture, design and development to deliver a compelling, modern and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.


The site was launched in summer 2015 and is currently functioning as an active recruitment tool for the 2015-2016 school year. CBS has received positive feedback on the design and functionality, and the UMinn team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

“Hot Stuff!”

Katie Hoffman

University of Minnesota