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Reimagined on Drupal 8, in six sprints.
Rainforest Alliance
Processes
  • Agile/Kanban
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

In the fall of 2016, the Rainforest Alliance and Last Call Media launched an exciting redesign of www.rainforest-alliance.org, built on Drupal 8, employing seasoned agile software development methodologies. Our productive partnership with the Rainforest Alliance resulted in a technically groundbreaking site that allowed users unprecedented access to the riches of their content after just four months of development.  The tool is now primed to drive the Rainforest Alliance’s critical end-of-year development activities. 

People seem really, really happy with it. YAY!!

Danielle Cranmer, Web Manager

How we did it

Over the years, RA has cultivated a repository of structured content to support their mission. While the content is primarily displayed as long form text, there is a wide variety of metadata and assets associated with each piece of content.  One of the primary goals of the new site was to enable discovery of new content on the site through automatic selection of related content driven by the metadata of the content the user was viewing.  Additionally, RA had a future requirement for advanced permissioning and publishing workflows to enable stakeholders outside of the web team to play a role in the content lifecycle.

pic

 

Drupal 8 was selected for this project based on several factors.  First, its focus on structured data fit well with Rainforest Alliance’s need for portable and searchable content.  Second, the deep integrations with Apache Solr allowed for a nuanced content relation engine.  Solr was also used to power the various search interfaces.  Third, Drupal has historically had powerful workflow tools for managing content.  While these tools weren’t quite ready for Drupal 8 when we built it, we knew they would be simple to integrate when they were ready.  In short, Drupal was a perfect fit for the immediate needs, and Drupal 8 met the organization’s longer term goals.
 

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Kelly Albrecht
Senior Digital Producer

We've been getting lots or praise, internally and externally.  Brava, team!

Melissa Normann, Senior Manager Web Strategy and Development

At the close of Sprint 6, there were zero critical and only 3 moderate issues. The final Sprint/Project review had only 3 support questions, launching as arguably the most impressive Drupal 8 site launched within a year of the initial release this latest major version on the Open Source CMS, and most importantly in time for Rainforest Alliance's major end-of-year donation campaign. The site delivers on its promise to showcase the Rainforest Alliance’s exciting and informative messages and beautiful imagery, and stands as testimony for the efficacy of the agile approach.

Read the full case study here.

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Purchasing workflow and subscription management.
DeepIS
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Success meant they needed new automation for their process.

Unable to keep up with manually processing a high volume of new and existing B2B customer requests, DEEP Information Sciences (DeepIS) asked Last Call Media to build an online self-service subscription management service on top of their Drupal 7 site.

The service needed to enable customers to create an account, provide necessary marketing metadata for DeepIS’ marketing team, and guide customers through the sales process from subscription estimation to subscription purchase, renewal, and upgrade. Customers also needed to access content related to their service, DeepSQL, online in real time. 

How we did it

Leveraging AngularJS, LCM built a seamless custom subscription purchasing workflow app to guide the user through the dynamic purchasing workflow by feeding and pulling data as necessary to and from HubSpot, their marketing automation tool; SalesForce, their CRM; and Zuora, their subscription management service.

The custom subscription calculator in the AngularJS app pulled in data in real time from Zuora, using Zuora’s APIs, so users were presented with the most up-to-date pricing. Once the purchasing workflow was complete, the user’s card was charged and they received an email with their receipt and license key moments later, all without speaking to a DeepIS representative.

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Sean Eddings
Senior Producer

This implementation solved the problem where a prospective customer had to email or call DeepIS to purchase a subscription and manage their account. The new online workflow slashed the conversion time by eliminating the need to call DeepIS to purchase a subscription, increased customer satisfaction, and significantly increased revenue for DeepIS. With the biggest barrier to conversion eliminated, users were now clicks away from purchasing a subscription.

Further, with event-triggered email campaigns using HubSpot, DeepIS was able to strategically nurture customers on the trial or free plan to upgrade to a paid plan. Data from SalesForce, Drupal, and Zuora was fed to HubSpot email campaigns increasing the likelihood of a user purchasing a paid subscription. The emails had a unique URL generated by SalesForce, and the user could provide their credit card information and upgrade their subscription with a few clicks.

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Branding Computational Cardiology.
Computational Cardiology Lab
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Nolan Richter

Telling the story of the personal virtual heart

Recently, Last Call Media partnered with the Computational Cardiology Lab at the Institute for Computational Medicine at Johns Hopkins University to establish a unique and approachable identity and website design for their very technical work. This work was completed in only two design sprints.

How we did it

The Trayanova Lab of Computational Cardiology represented a rare intersection of art and science.



Discovery

During discovery, which consisted of an extensive on-site meeting, we learned a few important facts about Computational Cardiology that served as guiding lights for the design work we did with them. First, we learned about what they do. In a nutshell, Computational Cardiology creates virtual models of hearts that can be used for diagnosis or study. (Saving everyone the messy business of taking real hearts out of people’s bodies which can be, let’s say, not particularly healthy for the subject.) Here’s an Endgadget article about one of their recent studies.

Computational Cardiology uses design as a tool to set themselves apart from their peers and get attention drawn to their important work.

Our second big takeaway from discovery is that Computational Cardiology places a high value on design, a quality they told us can be rare in the scientific community. As such, Computational Cardiology uses design as a tool to set themselves apart from their peers and get attention drawn to their important work. And beyond just good design, they wanted a distinctive, exciting look. The leadership at Computational Cardiology has a keen eye for art and fashion, and they felt it was important that this sensibility be reflected in their identity. This was music to our ears!

 

Getting alignment

So with all this in mind we developed a few aesthetic directions that we could use to get creative alignment. These directions mostly represented Computational Cardiology’s identity using the bold, artistic direction they expressed to us, along with some more conservative elements to make sure a full range of choices was available for consideration. After quickly responding to some of the bolder directions, we selected the elements we thought worked especially well and went to work developing a unified direction based around them.

Three aesthetic directions designed for this project.

 

Our work has heart

One of those elements was a graphite illustration of Computational Cardiology’s computer models of hearts. That drawing would go through multiple iterations before taking the final form seen on the site, all of which can be seen below.

Three early iterations of the heart illustration used in the site design.
Evolution of a heart.

 

Designing a logo

Our Creative Director Nolan was able to quickly design a thematically dense logo in a very short amount of time. The heart icon, rendered with angles to reinforce the theme of technology, is surrounded by brackets, indicating that the heart is made of computer code. Those brackets also represent the two “C”s of Computational Cardiology and the negative space between them creates a cross, a symbol commonly used to indicate healthcare.

The final logo design for this project.

 

Building the site

Throughout the design process we remained aware that Computational Cardiology would be building the site themselves, and frequently checked in with their in-house developer to make sure we weren't designing anything that would be problematic for them. After the designs were complete we provided them with the assets they'd need to build the site, which they did using the service Webflow. That the final, developed version of the site (which can be seen here) is so faithful to our designs is a testament to both their developer's skill and the robust functionality of Webflow!

Profile picture for user Colin
Colin Panetta
Director of UX/UI

Driven by the need to have a compelling presence in place for the year-end graduate student application season, Last Call Media worked within a tight timeline to design a new logo and a distinctive and approachable visual experience that showcases the lab’s groundbreaking work with illustrations that were drawn by hand in-house. The project completed in two agile design sprints

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Delivering a high stakes MVP.
Designow
Processes
  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings

Following a branding initiative, Designow worked with Last Call Media to build and launch the initial release of a complex crowdfunding platform on Drupal.

When we began, initial prototyping and feature development had already been started. As is often the case, much of the prototyping had made its way into substantial portions of what was now the project's foundational work. It had become difficult to determine exactly what was completely done, what was partially done, and what requirements had been left out along the way.

How we did it

We used our expertise in Agile methodologies to bring order to complexity and the product to launch. We began by building and prioritizing a backlog of tasks, getting high priority tasks into a ready state by defining out appropriate definitions of done. We additionally focused on implementing strategies for limiting the work-in-progress present in the project when we started. We forecasted out a few sprint goals, informed by our backlog development and resulting strategies, and quickly went into heavy development.

Immediate visibility for stakeholders into development progress became of major importance for their own ability to make quick business decisions concerning their investment. In order to maximize the value of the work, we adapted our initial Scrum iteration approach into shorter, one-week sprints of continuous delivery to get small groups of completed tasks out faster. This soon further evolved into more of an ideal Kanban flow, allowing a continuous awareness and continuous delivery of the right value.

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Sean Eddings
Senior Producer

Since the initial release, LCM and Designow have continuously measured and inspected valuable feedback. Our work continues as the product is currently receiving regular releases of new features and refinements.

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A new design for PVPC.
Pioneer Valley Planning Commission
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Colin Panetta

The Pioneer Valley Planning Committee, the regional planning body for the Pioneer Valley region, which encompasses 43 cities and towns in the Hamden and Hampshire county areas of Massachusetts, asked LCM to redesign their aging Drupal site with a new look and feel and to also be compliant with new government regulations surrounding content and site accessibility.

How we did it

 

Working with PVPC 

We took the project from initial discovery and strategy through information architecture, design and development. We were able to deliver a compelling, modern and effective design, with PVPC's target users in mind. Our discovery and strategy informed a new design for improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

Profile picture for user Colin
Colin Panetta
Director of UX/UI
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Consortium Assault Services app.
Amherst College
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

In response to growing concerns and attention around Sexual Harassment and Assault Nationwide, Amherst College needed a tool to serve students of the Five Colleges with rapid access to Title IX office information and emergency services.

How we did it

LCM and Amherst College worked together with student advocates, Title IX, LGBT, and other campus offices and organizations to design and develop an iOS App that puts valuable information, from a Drupal site Amherst can administer, into the hands of students. The major feature of the app was to direct assault survivors to emergency contact information, help services, and other advocacy groups anonymously and quickly.

Profile picture for user Rob
Rob Bayliss
CTO

The app was announced to all incoming and returning students during new school year orientation. Information about the app has been circulated through the Five Colleges on promotional materials and "get help" fliers, and posters.

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Fun and impactful design for inclusive tech event.
NERD Summit
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Art Director
    Nolan Richter

The New England Regional Developers Summit (NERDS) came to Last Call Media for a site design that would support their inclusive, educational agenda for their upcoming 2017 event.

Strategy

Last Call employed a few different site strategies in order to best serve NERDS and their users. First, we boiled their content down to short bursts that either told site users everything they needed to know or linked them to where they need to go to complete an action (like signing up for the email newsletter or submitting a session).

We then decided to present each of these pieces of content in a slide of their own, leveraging this modular strategy to organize content depending on audience. We made sure that each slide was flexible and could be updated as needed as the event draws nearer (as “Submit a Session” turns into “Session Schedule”, for example).

Lil NERDy

To NERDS an immediate, personable (and literal) face, we decided to develop a mascot. The feel of the NERD logo evoked the 70’s to us, and we decided to use Mr. Men, one of that era’s most famous cartoons, as inspiration. The result was Lil’ NERDy. Lil’ NERDy is memorable and adaptable, meaning she can be used in a variety of ways at any size to instantly remind people of the friendly and inclusive nature of NERDS.

Round, green cartoon character with glasses.

 

Site Design

Using Lil’ NERDy as an asset, the site strategy was then implemented to produce a bold, fresh site design. The design uses strong typography and bright colors to create an impactful and informative experience.

NERDS Homepage design.

 

Profile picture for user Colin
Colin Panetta
Director of UX/UI

NERDS walked away with a fun, efficient site that keeps users informed and delighted as their event draws closer.

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Healthy U Portal app.
Cooley Dickinson Hospital
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss
  • Art Director
    Colin Panetta

Cooley-Dickinson Hospital offers an incentive based healthy lifestyle program to their employees. As employees participate in exercise activities, healthier eating habits, and life-enhancing techniques education classes they gain points—which translate to greater discounts to their benefits contributions. CDH was tracking this participation program on paper and in Excel for over 1000 employees. Last Call was hired to transform the program into an interactive digital experience to increase participation and automate much of the workflow of managing the program.

How we did it

We provided an easy-to-use interface to minimize the barrier of entry for users. Maximized by a Mobile First approach, we condensed how much information was presented to allow users to quickly access the main features of the program which is entering exercise activity. While also accessible through desktop and laptop computers, the primary use case for the app was on the go, from a mobile device, for a user to track their progress. LCM went further, implementing QR Code functionality, allowing CDH to post flyers notifying staff of special activities. Scanning the QR Codes on those notices would transition the user's experience to the relevant area of the app.

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Kelly Albrecht
Senior Digital Producer

Things went really well with the program, it met all of our needs really well and the employees loved it.

Sam Blasiak, Cooley Dickinson Hospital

The program has been met with amazing reception both from administration, and employee participation. The program is being further expanded and developed to be modular and rapidly deployed at partner healthcare facility partners.

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Redesigning the College of Biological Sciences.
College of Biological Sciences
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results. Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences: prospective and current students by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

How we did it

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design and development.

We were able to deliver a compelling, modern and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

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Kelly Albrecht
Senior Digital Producer

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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A modern site home to the treasures of the world.
Material & Visual Cultures of Religion
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Aligning an aging website with modern organizational goals. The Center of the Material and Visual Cultures of Religion (MAVCOR) at Yale University sought the expertise of LCM to help bring their aging website in line with their strategic organizational goals. As an online archive of objects of religion, often accompanied by narratives or conversations, the academic source will behave like an online museum: delivering the user to the content in the most unobstructed way so they can focus on it.

Much like a museum would, it’ll recommend related content for further exploration.

How we did it

MAVCOR is a unique peer reviewed publication and community that gathers visual culture and hosts multidisciplinary collaborations of scholars from around the globe. This necessitates a virtual space that is the only one of its kind. Previously confined to the Yale departmental design template, MAVCOR came to us to design and develop a Drupal 7 site to enhance functionality of their user experience, robust asset management and spotlight their obvious visual culture.

LCM partnered with the MAVCOR team to develop new and enhanced functionality to their Fellow’s Portal, Asset Management, Material Objects Archive, and Search in a visually centric design honoring their unique and growing community.

The new MAVCOR is a literal and virtual center of publicly accessible collaborative scholarship.

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Sean Eddings
Senior Producer
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Strategic pivot, design and development.
CIO Executive Council
Processes
  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Last Call Media helped the CIO Council team rethink their strategic approach. The CEC Exchange needed to be rebranded and transformed from a place where very few people logged in to one that showcased the key benefits of membership in the Council - media placements, personalized leadership development, and exclusive access to unique content, events and peer matching services

How we did it

The CIO Executive Council is a community of Chief Information Officers and other high-level IT professionals from corporate, nonprofit, education and government backgrounds, gathered together by the International Data Group, a giant technology media, data, and marketing firm responsible for such well known brands as PCWorld, MacWorld, and CIO Magazine.  

The CIO Executive Council created the CEC Exchange, which had originally been envisioned as a community space for their CIO members to share things of mutual interest.  Two years in, the log-in only service was largely unused by the incredibly busy C-Level executives who were members of the Council.  

CEC Exchange uses Salesforce to manage information about each user in their membership pipeline. On the Drupal side, the site contains several main sections that each have their own exclusive resources and content. These sections require a subscription to access. Using a combination of the Salesforce Suite and the Organic Groups module, the site regularly retrieves updated information from Salesforce and syncs it with the Drupal user list, tracking their subscriptions by assigning them to the appropriate organic groups. The site's dashboard displays specialized tiles that administrators have full control over, allowing them to highlight featured content and the most sought after resources within each section for subscribed users. Site visitors and users without a subscription can still see the content that is available from each subscription package, but receive an admin-customizable call to action specific to the content they are attempting to access when they click on a tile from the dashboard.

nav hihglight

phones

 

icons

tablet

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

Last Call Media designed a much simpler and more attractive interface built around the most compelling products and services that the CIO Exchange has to offer.  A CIO visitor to the site can now see how the resources there can help them further their own career, stay on top of the ever changing trends in technology, reach out to peers facing similar challenges, and access the CIO Exchange’s team of expert concierge staff to answer any questions they may have.

Through a mix of branding and design, Last Call Media re-made the site, which was recently relaunched to incredibly positive initial feedback.

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AIA Top Ten digital transformation.
The American Institute of Architects
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

The American Institute of Architects had a legacy web application that displayed contest winners from past AIA Top Ten contests. The entries were complex static HTML pages consisting of more than 10 years worth of winning projects. Each project was explained and judged on around 100 different criteria. Every year, architects would submit their entries via a paper form, which would then be copied and distributed to the judges. At the end of voting, winning entries would be converted into webpages for display on the site. This process required an extremely high level of involvement from applicants, administrators, and judges.

How we did it

We built a custom form submission system, spanning 13 pages of information, that allowed users to save, resume, and rollback their nominations.

An administrative workflow was added for approval, voting, and judging, plus a PDF exportable version for offline viewing. Winning submissions can be flagged as ‘winner’ which publishes the data to the public website. Non-winning submissions are set back to pending and can be resubmitted annually for up to 10 years.

Profile picture for user Rob
Rob Bayliss
CTO

The result of our work is a streamlined version of the former project submission process. It requires far less work to maintain, and because it was built on a Content Management System, future changes or upgrades to the site are far easier than they would have been with the old bespoke system.

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Asia Society's International Centers.
Asia Society
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Asia Society wanted to expand their current Drupal website with a new capability. Asia Society Centers were to be information portal microsites for their international member branches. The new functionality had to integrate with their existing site design, and provide editing capabilities for branch content authors.

How we did it

The project required an aggressive timeline, and was delivered in two weeks. Organic Groups (OG) and Nodequeues were used to provide separate branch-specific sections, or “centers”, of the website, and to provide branch editors control over their own center’s content. The new sections were integrated with the existing site design through customized theming.

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

Thanks so much for the smooth migration on such a short deadline. I know there were (more than) a few balls in the air at all times and we really appreciate your attention to detail and organized process.

Megan MacMurray, Associate Director of Technology

The ability to provide rapid development through a flexible team of developers ensured the project was delivered on time fully tested and polished. The “Centers” have provided Asia Society the means to expand their content reach and focus.

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Modern site design, historic content.
Department of the History of Art
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming
  • Art Director
    Nolan Richter

The Yale Department of the History of Art sought a design and technical implementation partner to assist with the redesign of their website. The department wanted a more updated online presence in keeping with their status as a center of academic arts excellence. 

How we did it

The team at Yale was great to work with because they were very engaged in the process. Last Call Media brought expertise in user experience, user interface, and design to the table.

We started with some proposed changes to the information architecture and user experience aspects of the site, and the feedback we received informed the work that followed. 

We offered three options of style tiles at the outset of the design process, and we were pretty excited when the Department chose the bold, modern look.

Historic
Style Tile #1: Historic
Museum Card
Style Tile #2: Museum Card
Modern
Style Tile #3: Modern

The implementation of the new design consisted of developing a custom template. The design effort was focused on the homepage and a few key landing pages. After applying the new styles to the existing content, a few minor tweaks were handled by the LCM development team to enhance the remaining pages.

Repsonsive

Profile picture for user Nolan
Nolan Richter
Art Director

We created a modernized Art History website that was uncompromisingly “cool,” while maintaining a clean backdrop to showcase esteemed works of art, respected artists, and notable news and events out of a well-known Yale institution. 

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Rainforest Alliance's Global Impact Map.
Rainforest Alliance
Processes
  • Agile/Kanban
  • XP
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

Rainforest Alliance needed an effective way to illustrate their global efforts to preserve one of the earth’s most valuable resources: the environment.

Most recently impressive is the mapping project that we unexpectedly threw on Rob and Tom’s lap, and which they handled quickly and expertly. 

Melissa Normann, Senior Manager, Web Strategy and Development

How we did it

Knowing that a simple page with paragraphs wouldn’t suffice, we built a map that allows the Rainforest Alliance to display data from a specific region. The user can then zoom in on those regions or look at specific data points to learn more. The map takes a large spreadsheet of geodata, created based on information from the Rainforest Alliance’s CRM, and creates an interactive map powered by CartoDB that allows users to see RA-certified organizations, and what they do.

Profile picture for user Rob
Rob Bayliss
CTO

The project took less than a month to complete, using a combination of Kanban and XP.

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Labor Rights Portal.
Verité
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

Verité has an immense amount of data that has been collected over the last 30 years regarding labor worldwide. Internal efforts are ongoing to collect all of the hand-written and paper reports into a centralized database that can be quarried and sorted. For the lay-person the data was still just numbers and figures. They needed a way to visualize the data for use by researchers, academics, and the general public.

How we did it

We wanted to ensure the data was exciting to work with. It's far too often that data is tables and numbers. From the start we wanted to tell a story about the data, so together with Verité, LCM crafted a question/ answer based approach to displaying the data with creative charting and mapping elements built to place emphasis on the results of the data.

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Kelly Albrecht
Senior Digital Producer

The site's functionality continues to be expanded, as data is collected, with additional visualizations and database connectors to provide real-time data for global results. 

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National Census of Writing.
Swarthmore College
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Jeff Landfried
  • Art Director
    Nolan Richter

In the midst of sorting massive amounts of data for the National Census of Writing, Jill Gladstein of the Swarthmore College English Department called on Last Call Media to create a usable web data explorer for use by the general public and qualified researchers alike. Survey data was collected from respondents from over 900 higher education institutions. Census questions gathered data about curricular, administrative, and support structures of writing programs in the United States from March 2013 to October 2014.

How we did it

Census data is extremely important for the Higher Ed community, but the information is only as good as it is accessible. Working closely with the Swarthmore staff, LCM pinpointed what information was the most critical and sought after by administrators and researchers viewing the data. Graphs were designed to optimally visualize survey question responses and search functionality created to easily explore by survey question, institution type and related filters.

 

 

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Sean Eddings
Senior Producer

The first iteration of the site launched in time for Swarthmore to unveil its functionality at the Council of Writing Program Administrators 2015 Conference to great praise. The site, in addition to the program's work, has gone on to be featured in Inside Higher Ed being utilized by the general public, researchers and higher education institutions all over the country and is 508 compliant.

The Census is being utilized in ways we never expected.

Jill Gladstein, Swarthmore College English Department
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2017 Nonprofit Technology Conference event design.
Nonprofit Technology Network
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Nolan Richter

NTEN approached Last Call Media to develop a comprehensive look and feel for their 2017 Nonprofit Technology Conference (NTC). NTEN works to create a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions, and the conference is their signature annual event for engaging and energizing their membership.  

How we did it

LCM understood that the event primarily focuses on building relationships and reconnecting with friends in a collaborative and collegial environment.

Each NTC event centers around a thematic approach reflected in a unified communications materials from registration and information online to signage and collateral planned for the Washington, DC location. After several potential directions were presented, they chose a ‘state fair’ approach that was nostalgic without camp.

logo

Ribbon

macbook

 


 

Proposed Logos & Designs

proposed logos

Shirt

signage 2

signage

mug

bag

Profile picture for user Nolan
Nolan Richter
Art Director

Last Call Media developed the necessary assets to support every platform, and developed a style approach to guide NTEN staff and collateral vendors.

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Continuous delivery to HIAS.
HIAS
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Last Call Media kicked off our relationship with HIAS, the oldest international migration and refugee resettlement agency in the U.S., with a Design and Development Audit. We’ve used our findings from that task to inform strategies and recommendations for both immediate goals and long term projects.

How we did it

LCM has been assisting HIAS with site-wide User Experience and Design improvements, with services including card sorting exercises, site navigation strategy, and overall recommendations and prototyping.

Additionally, we’ve provided new feature development, such as adding Events listing and browsing capabilities.

We’ve also provide ongoing support to maintain their existing Drupal, WordPress, and other PHP web systems.  

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer
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Disrupting the storage industry.
All College Storage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

All College Storage had an idea for a brand new online business. They wanted students from a university to be able to schedule the pickup, storage and delivery of their dorm items over the summer. Items would be picked up at the students old dorm, then delivered to the new dorm at a requested date and time.

How we did it

In addition to a full branding treatment, we developed a solution for students to reserve and configure when and where their items would be picked up and delivered.

An iPad point of sale interface was also developed for employees to process payment for each customer during pickup time as well as to manage all business workflow. All College Storage soon became the premier moving and storage solution for students in Western Mass.

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

The business was a success from day one, soon expanding from five colleges to eleven colleges and four prep schools, and continues to succeed and expand.

Following this model, LCM assisted All College Inc in replicating the successes with All College Storage to another startup for laundry service, called All College Laundry.

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Student Financial Services.
MIT
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Drupal expertise to the project's design team. LCM collaborated with MIT's Design and Student Financial Services team to provide an interactive and aesthetically pleasing experience for users in a subject material that is less-than-exciting for most.

How we did it

We produced beautiful designs on top of some pretty complex functionality. In addition to the interactive, and at times animated, website, LCM developed a custom Job Finder and Jobs Classifieds service for MIT SFS, giving employers and students methods of finding each other regarding potential employment. LCM also integrated the Jobs Board with Touchstone, MIT's internal campus authentication system, providing options for students to produce and subscribe to custom jobs searches.

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Kelly Albrecht
Senior Digital Producer
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Getting FITiST fit to startup.
FITiST
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

FITiST is a fitness and lifestyle business that sells a single membership valid at all gyms in a city. The database needed to compile a schedule of all FiTiST-affiliated classes, provide tokens for customer registration, and charge a recurring fee for the membership.

How we did it

We developed an e-commerce solution that compiles classes from from FITiST-connected gyms into a member-facing scheduling interface, as well as a recurring token payment system to handle class registration purchases.

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Kelly Albrecht
Senior Digital Producer

FITiST became a success in NYC and soon expanded its operation to LA with plans for five more cities to follow.

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Redesign and upgrade for Dr.G.
Competitive Advantage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

An upgrade to increased conversions, better sales, and more flexibility

 

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary ecommerce solution that wasn’t serving their needs or customers well.

How we did it

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former ecommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

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Colin Panetta
Director of UX/UI

Since the transition, Competitive Advantage has seen their ecommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant
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An updated subscription system for multimedia learning resources.
Yale University Press
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Kelly McCabe

Yale University Press (YUP) sought to leverage organic groups in Drupal 7 to create a new site that would be easy to use and easy to maintain.

YUP, with the help of the University ITS Department, was able to manage the migration of the content and most of the functionality. They were looking for expert help with aspects of registration for two different types of users (students and instructors), authentication, and a permissions structure that would allow limited-time subscriptions to constrained sets of content. In addition, custom reports and administrative tools were needed to allow the site administrator to understand and have basic controls over user activities on the site.

How we did it

We worked with a very detailed set of specifications on this project. The team at YUP were very clear about the data structures and attributes that were needed. Drupal's organic groups were the perfect solution for the needs of this project. Some parts of the site needed to be accessible to accounts with codes from a specific book. Other parts of the site needed to available to students with access to any book.

We built two separate registration forms with different fields on each form. On the site, users self-select the form that they need to fill out. Successful registration requires a valid access code for student account, which are then automatically activated. Instructors are able to register without entering an access code, but those account need to be reviewed and activated by the site administrator. Automated emails are sent during and after registration, and notification are sent to users when their account is about to expire.

After registration, all of the information entered during registration is visible and editable by both the user and the administrator on the user’s account page. Some custom work was needed to make this page display the correct fields in a user-friendly format. We used the Yale authentication system as the basis of the site authentication functionality for the site. It was important, though, that the login screen had to not look like a Yale login screen since most of the site users would have no direct connection with the Yale community. 

Access codes needed to be generated within the system by the site administrator for the two existing volumes of the text. All codes needed to be associated with a specific volume of the text (Book 1 or Book 2), and to not be able to be transferred to a different account or otherwise be re-used. Since Books 3 and 4 were in production at the time of this project, the system needed to allow the administrators to generate the codes for content that did not yet exist so that those codes could be printed in the books. A user account needed to be able to have multiple access codes to different content with different expiration dates.

All codes needed to be associated with a specific volume of the text (Book 1 or Book 2), and to not be able to be transferred to a different account or otherwise be re-used. A user account needed to be able to have multiple access codes to different content with different expiration dates. Access codes needed to be generated within the system by the site administrator for the two existing volumes of the text. Since Books 3 and 4 were in production at the time of this project, the system needed to allow the administrators to generate the codes for content that did not yet exist so that those codes could be printed in the books. 

Current users would need to be migrated to the new site and matched with codes that would provide access to the correct volume and for the correct amount of time. Yale was able to perform the user migration on their own using documentation and training provided by LCM.

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Rob Bayliss
CTO

The team at YUP was able to generate the needed access codes for the new books in time to meet the publisher’s deadline for including them in the books, thus avoiding a much larger account migration if codes from the old system had been used. The new system frees up the site administrator from significant involvement in user account management, and will be fully supported by the University ITS Department for years to come.

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Continuous delivery to the LEEDuser community.
LEEDuser
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

LEEDuser helps you get your building project LEED certified with tips, checklists, sample documentation, forums, and more. All of these features, and the community that uses them run on the Drupal platform. LEEDuser needed ongoing assistance, planning, and implementation of new features for its community.

How we did it

To enhance the value to the community, we developed and implemented several enhancements. Our focus centered around adjustments to the logic behind the forum posts and replies. Our work included a more intuitive nesting and notification system, as well as new voting and ranking logic to better surface posts of value to community members. Effort was also dedicated to improving the pathways and user experience, guiding them to the desired conversations.

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Kelly Albrecht
Senior Digital Producer

The people at LCM are professional, personable, and available whenever we needed them.

Nadav Malin, President, BuildingGreen, Inc.
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The Technology Transfer Office rebrand.
The Technology Transfer Office
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.

How we did it

We were hired to build a new corporate identity package including new logos, branding, slogan, and website.

Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists and forward thinkers to patents, copyrights, protections, and most importantly attention to their creations.

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Colin Panetta
Director of UX/UI

I'm impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.

Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst
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Streamlined, vibrant website for young professionals.
Yale Entrepreneurial Institute
Team Leadership
  • Senior Development
    Rob Bayliss
  • Art Director
    Nolan Richter

The Yale Entrepreneurial Institute sought a design and technical implementation partner to assist with the redesign of their website. As YEI grew in size and scope, it wanted to project an image more consistent with an entrepreneurial spirit, as opposed to its former, more academically focused website.

Strategy

The Yale Entrepreneurial Institute was at a crossroads when they reached out to Last Call Media for a rethink of their web presence. Having previously based their identity around their position as an organization inside Yale, they were looking to transition to an identity that embraced the wider culture of young professionals. Last Call delivered a site design that achieved this via an open layout and bold color and font choices. We also worked with YEI to strategize a smooth user experience despite a complicated site structure, and a system of landing pages that deliver custom content based on user type or interest.

Design

We delivered a round of style tiles to YEI depicting three potential aesthetic directions for the site. The first was conservative, being subtle in tone.

First Style Tile, mostly grey.

 

The second was the boldest, utilizing a bright purple overlay on the hero image.

Second style tile, purple with a color screen over the hero image.

 

The third was a medium between the first two, utilizing some comparatively moderate punchy colors against an open layout.

Third style tile, blue with full color hero image.

 

The aesthetic in the third style tile is what wound up being selected, which we then applied to a full round of designs as shown below on the Homepage design.

YEI Homepage design.

 

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Colin Panetta
Director of UX/UI

Last Call Media created an open and engaging user experience that communicated YEI’s vibrant personality while being an efficient tool for users to interact with and learn about YEI.

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