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Branding and print design.
Downtown Northampton Association
Services
Processes
  • Continuous Delivery
Team Leadership
  • Art Director
    Nolan Richter

Helping those who help their communities. As part of an effort to support local commerce and community, Last Call Media partnered with the Downtown Northampton Association, an organization in LCM’s home city that seeks to improve the business and cultural strength of the downtown area through investments in programming, beautification and advocacy.

How we did it

We joined the effort, bringing our expertise for a more beautiful downtown. In partnership with the DNA’s Executive Director and a board of local luminaries, Last Call Media helped brand the organization with print materials, signage and digital media, creating a universally recognizable identity for the organization, assisting with fundraising efforts, and sparking demand for co-branding materials from downtown businesses.

logo

collateral

brochure

Brochure detail

logo alts

Profile picture for user Nolan
Nolan Richter
Art Director
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Branding and design for site and event collateral.
Baltimore Drupal Camp
Processes
  • Continuous Delivery
Team Leadership
  • Art Director
    Colin Panetta

Last Call Media makes it a priority to give back to the Drupal community, so we were excited when the nice folks at Baltimore Drupal Camp reached out to us for branding and design.

How we did it

 

Getting alignment

For the discovery phase, we had some in-depth conversations with the team at Baltimore Drupal Camp about design trends on the web, and which ones we wanted to explore for this project. We decided that the designs should express both the historic and the punk sensibilities of Fells Point, the neighborhood the event was to take place in, while also paying homage to Frederick Douglass, as the venue was the great Frederick Douglass-Isaac Myers Maritime Park.

Drupal Boh logo

Baltimore Drupal Camp had in previous years done a few mash-ups of the Drupal and National Bohemian logos in previous years (the National Bohemian logo being the unofficial logo of Baltimore), and we were excited to try our hand at it. We produced a clean, durable logo that was used in all our subsequent material and that the Baltimore Drupal Camp also adopted for use across their social media platforms. Baltimore's own Not Mr. Boh even gave it a shout-out on Twitter.

The Drupal and National Bohemian logos combining into the Drupal Boh logo

Illustrations

In order to capture the historic and punk aspects of Fells Point that we discussed during discovery, we produced a series of gritty, vibrantly colored illustrations for use as visual assets on the site.

Illustration of a raven holding a feather in its mouth

Illustration of Fells Point

Illustration of a historic shipSite Design

Taking both the direction we established in discovery and the assets we generated, we produced a design deliverable for the Baltimore Drupal Camp website. Because the site would change so much as the event got closer (and “Submit Your Session” became “Schedule”, among other changes) we needed to deliver a wide-ranging design that would account for multiple versions of the site.

Designs for the Baltimore Drupal Camp site

Portion of Baltimore Drupal Camp site design that includes Frederick Douglass
We included this powerful quote from the great Frederick Douglass in the site design.

We worked with the team at Baltimore Drupal Camp while we created the designs and formatted them for handoff, enjoying a productive information exchange about tools and process while we were at it.

There aren't enough words of thanks for Colin and Last Call Media. Amazing site design, fabulous t-shirts, awesome stickers! You are Drupal!

Liz Lipinski, Baltimore Drupal Camp

Event Material

We were thrilled to see the aesthetic and assets we generated for this project in use on event collateral on the day of the camp itself. Congrats to the Baltimore Drupal Camp on a successful 2016!

Baltimore Drupal Camp stickers with Drupal Boh icon

Baltimore Drupal Camp shirts with historic ship drawing

Room at Baltimore Drupal Camp with sign

Birds of Feather sign at Baltimore Drupal camp with raven illustration

Profile picture for user Colin
Colin Panetta
Director of UX/UI
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Branding Computational Cardiology.
Computational Cardiology Lab
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Nolan Richter

Telling the story of the personal virtual heart

Recently, Last Call Media partnered with the Computational Cardiology Lab at the Institute for Computational Medicine at Johns Hopkins University to establish a unique and approachable identity and website design for their very technical work. This work was completed in only two design sprints.

How we did it

The Trayanova Lab of Computational Cardiology represented a rare intersection of art and science.



Discovery

During discovery, which consisted of an extensive on-site meeting, we learned a few important facts about Computational Cardiology that served as guiding lights for the design work we did with them. First, we learned about what they do. In a nutshell, Computational Cardiology creates virtual models of hearts that can be used for diagnosis or study. (Saving everyone the messy business of taking real hearts out of people’s bodies which can be, let’s say, not particularly healthy for the subject.) Here’s an Endgadget article about one of their recent studies.

Computational Cardiology uses design as a tool to set themselves apart from their peers and get attention drawn to their important work.

Our second big takeaway from discovery is that Computational Cardiology places a high value on design, a quality they told us can be rare in the scientific community. As such, Computational Cardiology uses design as a tool to set themselves apart from their peers and get attention drawn to their important work. And beyond just good design, they wanted a distinctive, exciting look. The leadership at Computational Cardiology has a keen eye for art and fashion, and they felt it was important that this sensibility be reflected in their identity. This was music to our ears!

 

Getting alignment

So with all this in mind we developed a few aesthetic directions that we could use to get creative alignment. These directions mostly represented Computational Cardiology’s identity using the bold, artistic direction they expressed to us, along with some more conservative elements to make sure a full range of choices was available for consideration. After quickly responding to some of the bolder directions, we selected the elements we thought worked especially well and went to work developing a unified direction based around them.

Three aesthetic directions designed for this project.

 

Our work has heart

One of those elements was a graphite illustration of Computational Cardiology’s computer models of hearts. That drawing would go through multiple iterations before taking the final form seen on the site, all of which can be seen below.

Three early iterations of the heart illustration used in the site design.
Evolution of a heart.

 

Designing a logo

Our Creative Director Nolan was able to quickly design a thematically dense logo in a very short amount of time. The heart icon, rendered with angles to reinforce the theme of technology, is surrounded by brackets, indicating that the heart is made of computer code. Those brackets also represent the two “C”s of Computational Cardiology and the negative space between them creates a cross, a symbol commonly used to indicate healthcare.

The final logo design for this project.

 

Building the site

Throughout the design process we remained aware that Computational Cardiology would be building the site themselves, and frequently checked in with their in-house developer to make sure we weren't designing anything that would be problematic for them. After the designs were complete we provided them with the assets they'd need to build the site, which they did using the service Webflow. That the final, developed version of the site (which can be seen here) is so faithful to our designs is a testament to both their developer's skill and the robust functionality of Webflow!

Profile picture for user Colin
Colin Panetta
Director of UX/UI

Driven by the need to have a compelling presence in place for the year-end graduate student application season, Last Call Media worked within a tight timeline to design a new logo and a distinctive and approachable visual experience that showcases the lab’s groundbreaking work with illustrations that were drawn by hand in-house. The project completed in two agile design sprints

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Building the new WPI.edu.
Worcester Polytechnic Institute
Processes
  • Agile/Scrum
  • XP
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Jeff Landfried

Clinically speaking, our recent work with Worcester Polytechnic Institute is a testimony to Last Call Media’s approach to the initial project phases of Discovery, Strategy, and Information Architecture.  That said, the most important part of this story is how our flexible and adaptable work process embraced by both the WPI and Last Call Media teams resulted in a process and a final outcome the meets WPI’s stakeholder needs. Strong partnership-building was the goal from the outset, and it paid off in strong relationships and expectations satisfied.

Project Goals Last year, WPI embarked on a discovery and strategy phase with Last Call Media in order to

  • Improve performance
  • Increase engagement
  • Reduce technical debt and operating costs

Thanks to WPI’s commitment to collaboration, the redesign of wpi.edu represents one of Last Call Media’s most comprehensive involvements from start to finish of any project to date.  We acted as more than designers and developers, but instead as all-encompassing strategic management consultants, working with WPI to organize multiple stakeholders toward the realization of stated and unstated goals.

How we did it

The project had humble beginnings. WPI had a lot of ideas which they’d translated into a giant content model spreadsheet.  We meticulously ensured that we understood it all, guiding a wireframe process in which we were able to make significant contribution to the decision making that yielded a highly intuitive structure.  We took each step iteratively, building piece-by-piece, soliciting feedback, and then building the next iteration.  We facilitated a dialogue between administrators, college communications, their design department, Acquia and their IT department to map the landscape of business requirements, organizational needs, and their desired design aesthetic.  

On the technical side, we reviewed their existing RedDot site, and built a ‘scraper’ to scrape select content off of their existing site and import the data into its new structure in Drupal. We open sourced the scraper too.  Next we built a flexible layout system of building blocks that enabled them to build pages however they needed. We dubbed them ‘widgets’, WPI called them ‘elements’, but they were central to satisfying their desire for incredibly flexible layouts that allowed them to build unique layouts on any given page.

As part of the creative partnership, Last Call Media’s creative team worked closely with WPI to improve the look and utility of the Events Pages, the Calendar and a database of accolades they maintain.  The outcome was a set of tools that present information in simple and digestible ways.  WPI’s communications team helped LCM fully understand their brand, which enabled us to showcase their identity as we applied it to the work product.

Every step of the way as we constructed functionality, WPI developers, content authors and staff gave feedback on the project as fidelity increased from a rough unthemed Drupal site to a polished release candidate.  At the same time, Last Call Media was enabling WPI Developers to be self-sufficient in Drupal so they could help build new functionality.  Last Call Media also built a custom ‘faculty importer’ that synced data from their Ellucian Banner system into Drupal, greatly simplifying the  constructing and accuracy of faculty pages.

Because we were in constant contact, there were never any ‘big reveals’ for WPI leadership to react to that represented hours of work they had to wrestle with approving or sending us back to the drawing board - they’d been part of the process at two week intervals and on board with each decision as it was made.

Profile picture for user Sean
Sean Eddings
Senior Producer

Today, the ability of the various administrative and academic departments at WPI to use the site is unparalleled in Last Call Media’s experience.  The partnership enabled WPI’s content developers, in-house communications staff, designers and developers to fully leverage the new wpi.edu. As a result, we’re seeing profound stakeholder use of the tools we collectively built. WPI embraces our approach and recognizes the value in the systems our working partnership designed. Such engagement is the dream of every project, and we’re proud it’s being realized at Worcester Polytechnic Institute.

We continue an ongoing relationship with WPI providing support and strategic counsel as necessary. What can Last Call Media do for you?

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Consortium Assault Services app.
Amherst College
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

In response to growing concerns and attention around Sexual Harassment and Assault Nationwide, Amherst College needed a tool to serve students of the Five Colleges with rapid access to Title IX office information and emergency services.

How we did it

LCM and Amherst College worked together with student advocates, Title IX, LGBT, and other campus offices and organizations to design and develop an iOS App that puts valuable information, from a Drupal site Amherst can administer, into the hands of students. The major feature of the app was to direct assault survivors to emergency contact information, help services, and other advocacy groups anonymously and quickly.

Profile picture for user Rob
Rob Bayliss
CTO

The app was announced to all incoming and returning students during new school year orientation. Information about the app has been circulated through the Five Colleges on promotional materials and "get help" fliers, and posters.

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Annual Fund’s 25th Anniversary Campaign.
Amherst College Advancement Department
Processes
  • Continuous Delivery
Team Leadership
  • Art Director
    Nolan Richter

The Advancement Department of Amherst College needed an updated brochure to support their efforts to encourage donations to the Annual Fund’s 25th Anniversary Program campaign. Last Call Media was excited to build upon our technical experience migrating Amherst to Drupal and in building the Title IX iOS App with a project that could showcase our marketing strategy and design talents.

How we did it

The twenty-fifth anniversary year is an important one for advancement activities. Alumni have generally attained career and financial stability by this time, and it is an important moment in which to encourage a lifetime habit of giving to Amherst College. Amherst needed an accessible and compelling visual that would explain a complicated funding program. Working within existing guidelines and style templates, we worked with the Annual Fund to build a tri-fold brochure that plainly communicated the benefits and procedures of giving during the five years leading up to and including an alumnus’ twenty-fifth anniversary reunion year.

brochure 2

brochure

Profile picture for user Nolan
Nolan Richter
Art Director

Staff reported that the leave-behind brochure was incredibly helpful for both their volunteers and donors, and twenty-fifth anniversary giving broke fundraising targets and records in 2015 and 2016.

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Fun and impactful design for inclusive tech event.
NERD Summit
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Art Director
    Nolan Richter

The New England Regional Developers Summit (NERDS) came to Last Call Media for a site design that would support their inclusive, educational agenda for their upcoming 2017 event.

Strategy

Last Call employed a few different site strategies in order to best serve NERDS and their users. First, we boiled their content down to short bursts that either told site users everything they needed to know or linked them to where they need to go to complete an action (like signing up for the email newsletter or submitting a session).

We then decided to present each of these pieces of content in a slide of their own, leveraging this modular strategy to organize content depending on audience. We made sure that each slide was flexible and could be updated as needed as the event draws nearer (as “Submit a Session” turns into “Session Schedule”, for example).

Lil NERDy

To NERDS an immediate, personable (and literal) face, we decided to develop a mascot. The feel of the NERD logo evoked the 70’s to us, and we decided to use Mr. Men, one of that era’s most famous cartoons, as inspiration. The result was Lil’ NERDy. Lil’ NERDy is memorable and adaptable, meaning she can be used in a variety of ways at any size to instantly remind people of the friendly and inclusive nature of NERDS.

Round, green cartoon character with glasses.

 

Site Design

Using Lil’ NERDy as an asset, the site strategy was then implemented to produce a bold, fresh site design. The design uses strong typography and bright colors to create an impactful and informative experience.

NERDS Homepage design.

 

Profile picture for user Colin
Colin Panetta
Director of UX/UI

NERDS walked away with a fun, efficient site that keeps users informed and delighted as their event draws closer.

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Healthy U Portal app.
Cooley Dickinson Hospital
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss
  • Art Director
    Colin Panetta

Cooley-Dickinson Hospital offers an incentive based healthy lifestyle program to their employees. As employees participate in exercise activities, healthier eating habits, and life-enhancing techniques education classes they gain points—which translate to greater discounts to their benefits contributions. CDH was tracking this participation program on paper and in Excel for over 1000 employees. Last Call was hired to transform the program into an interactive digital experience to increase participation and automate much of the workflow of managing the program.

How we did it

We provided an easy-to-use interface to minimize the barrier of entry for users. Maximized by a Mobile First approach, we condensed how much information was presented to allow users to quickly access the main features of the program which is entering exercise activity. While also accessible through desktop and laptop computers, the primary use case for the app was on the go, from a mobile device, for a user to track their progress. LCM went further, implementing QR Code functionality, allowing CDH to post flyers notifying staff of special activities. Scanning the QR Codes on those notices would transition the user's experience to the relevant area of the app.

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

Things went really well with the program, it met all of our needs really well and the employees loved it.

Sam Blasiak, Cooley Dickinson Hospital

The program has been met with amazing reception both from administration, and employee participation. The program is being further expanded and developed to be modular and rapidly deployed at partner healthcare facility partners.

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Redesigning the College of Biological Sciences.
College of Biological Sciences
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results. Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences: prospective and current students by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

How we did it

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design and development.

We were able to deliver a compelling, modern and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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A modern site home to the treasures of the world.
Material & Visual Cultures of Religion
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Aligning an aging website with modern organizational goals. The Center of the Material and Visual Cultures of Religion (MAVCOR) at Yale University sought the expertise of LCM to help bring their aging website in line with their strategic organizational goals. As an online archive of objects of religion, often accompanied by narratives or conversations, the academic source will behave like an online museum: delivering the user to the content in the most unobstructed way so they can focus on it.

Much like a museum would, it’ll recommend related content for further exploration.

How we did it

MAVCOR is a unique peer reviewed publication and community that gathers visual culture and hosts multidisciplinary collaborations of scholars from around the globe. This necessitates a virtual space that is the only one of its kind. Previously confined to the Yale departmental design template, MAVCOR came to us to design and develop a Drupal 7 site to enhance functionality of their user experience, robust asset management and spotlight their obvious visual culture.

LCM partnered with the MAVCOR team to develop new and enhanced functionality to their Fellow’s Portal, Asset Management, Material Objects Archive, and Search in a visually centric design honoring their unique and growing community.

The new MAVCOR is a literal and virtual center of publicly accessible collaborative scholarship.

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Sean Eddings
Senior Producer
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Strategic pivot, design and development.
CIO Executive Council
Processes
  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Last Call Media helped the CIO Council team rethink their strategic approach. The CEC Exchange needed to be rebranded and transformed from a place where very few people logged in to one that showcased the key benefits of membership in the Council - media placements, personalized leadership development, and exclusive access to unique content, events and peer matching services

How we did it

The CIO Executive Council is a community of Chief Information Officers and other high-level IT professionals from corporate, nonprofit, education and government backgrounds, gathered together by the International Data Group, a giant technology media, data, and marketing firm responsible for such well known brands as PCWorld, MacWorld, and CIO Magazine.  

The CIO Executive Council created the CEC Exchange, which had originally been envisioned as a community space for their CIO members to share things of mutual interest.  Two years in, the log-in only service was largely unused by the incredibly busy C-Level executives who were members of the Council.  

CEC Exchange uses Salesforce to manage information about each user in their membership pipeline. On the Drupal side, the site contains several main sections that each have their own exclusive resources and content. These sections require a subscription to access. Using a combination of the Salesforce Suite and the Organic Groups module, the site regularly retrieves updated information from Salesforce and syncs it with the Drupal user list, tracking their subscriptions by assigning them to the appropriate organic groups. The site's dashboard displays specialized tiles that administrators have full control over, allowing them to highlight featured content and the most sought after resources within each section for subscribed users. Site visitors and users without a subscription can still see the content that is available from each subscription package, but receive an admin-customizable call to action specific to the content they are attempting to access when they click on a tile from the dashboard.

nav hihglight

phones

 

icons

tablet

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

Last Call Media designed a much simpler and more attractive interface built around the most compelling products and services that the CIO Exchange has to offer.  A CIO visitor to the site can now see how the resources there can help them further their own career, stay on top of the ever changing trends in technology, reach out to peers facing similar challenges, and access the CIO Exchange’s team of expert concierge staff to answer any questions they may have.

Through a mix of branding and design, Last Call Media re-made the site, which was recently relaunched to incredibly positive initial feedback.

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Modern site design, historic content.
Department of the History of Art
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming
  • Art Director
    Nolan Richter

The Yale Department of the History of Art sought a design and technical implementation partner to assist with the redesign of their website. The department wanted a more updated online presence in keeping with their status as a center of academic arts excellence. 

How we did it

The team at Yale was great to work with because they were very engaged in the process. Last Call Media brought expertise in user experience, user interface, and design to the table.

We started with some proposed changes to the information architecture and user experience aspects of the site, and the feedback we received informed the work that followed. 

We offered three options of style tiles at the outset of the design process, and we were pretty excited when the Department chose the bold, modern look.

Historic
Style Tile #1: Historic
Museum Card
Style Tile #2: Museum Card
Modern
Style Tile #3: Modern

The implementation of the new design consisted of developing a custom template. The design effort was focused on the homepage and a few key landing pages. After applying the new styles to the existing content, a few minor tweaks were handled by the LCM development team to enhance the remaining pages.

Repsonsive

Profile picture for user Nolan
Nolan Richter
Art Director

We created a modernized Art History website that was uncompromisingly “cool,” while maintaining a clean backdrop to showcase esteemed works of art, respected artists, and notable news and events out of a well-known Yale institution. 

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The new RMA.edu
Randolph-Macon Academy
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Randolph-Macon Academy desired a responsive digital experience that incorporated a consistent, compelling design focused on furthering the school’s mission, and is easily modified by appropriate staff with proper permissions.

How we did it

We were able to deliver modern visual stylings and multimedia capabilities, that loaded quickly and performed optimally, while incorporating best practices for analytics, social media integration, and search engine optimization.

In addition to informing prospective students and their families about the school, the site met the needs of other important stakeholders such as current parents, current students, alumni, faculty and staff - each of whom had their own needs from the site. The site additionally housed faculty and staff human resource forms and information, serving as an intranet behind the scenes.

Profile picture for user Sean
Sean Eddings
Senior Producer
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Labor Rights Portal.
Verité
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

Verité has an immense amount of data that has been collected over the last 30 years regarding labor worldwide. Internal efforts are ongoing to collect all of the hand-written and paper reports into a centralized database that can be quarried and sorted. For the lay-person the data was still just numbers and figures. They needed a way to visualize the data for use by researchers, academics, and the general public.

How we did it

We wanted to ensure the data was exciting to work with. It's far too often that data is tables and numbers. From the start we wanted to tell a story about the data, so together with Verité, LCM crafted a question/ answer based approach to displaying the data with creative charting and mapping elements built to place emphasis on the results of the data.

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer

The site's functionality continues to be expanded, as data is collected, with additional visualizations and database connectors to provide real-time data for global results. 

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National Census of Writing.
Swarthmore College
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Jeff Landfried
  • Art Director
    Nolan Richter

In the midst of sorting massive amounts of data for the National Census of Writing, Jill Gladstein of the Swarthmore College English Department called on Last Call Media to create a usable web data explorer for use by the general public and qualified researchers alike. Survey data was collected from respondents from over 900 higher education institutions. Census questions gathered data about curricular, administrative, and support structures of writing programs in the United States from March 2013 to October 2014.

How we did it

Census data is extremely important for the Higher Ed community, but the information is only as good as it is accessible. Working closely with the Swarthmore staff, LCM pinpointed what information was the most critical and sought after by administrators and researchers viewing the data. Graphs were designed to optimally visualize survey question responses and search functionality created to easily explore by survey question, institution type and related filters.

 

 

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Sean Eddings
Senior Producer

The first iteration of the site launched in time for Swarthmore to unveil its functionality at the Council of Writing Program Administrators 2015 Conference to great praise. The site, in addition to the program's work, has gone on to be featured in Inside Higher Ed being utilized by the general public, researchers and higher education institutions all over the country and is 508 compliant.

The Census is being utilized in ways we never expected.

Jill Gladstein, Swarthmore College English Department
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2017 Nonprofit Technology Conference event design.
Nonprofit Technology Network
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Nolan Richter

NTEN approached Last Call Media to develop a comprehensive look and feel for their 2017 Nonprofit Technology Conference (NTC). NTEN works to create a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions, and the conference is their signature annual event for engaging and energizing their membership.  

How we did it

LCM understood that the event primarily focuses on building relationships and reconnecting with friends in a collaborative and collegial environment.

Each NTC event centers around a thematic approach reflected in a unified communications materials from registration and information online to signage and collateral planned for the Washington, DC location. After several potential directions were presented, they chose a ‘state fair’ approach that was nostalgic without camp.

logo

Ribbon

macbook

 


 

Proposed Logos & Designs

proposed logos

Shirt

signage 2

signage

mug

bag

Profile picture for user Nolan
Nolan Richter
Art Director

Last Call Media developed the necessary assets to support every platform, and developed a style approach to guide NTEN staff and collateral vendors.

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Continuous delivery to HIAS.
HIAS
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Last Call Media kicked off our relationship with HIAS, the oldest international migration and refugee resettlement agency in the U.S., with a Design and Development Audit. We’ve used our findings from that task to inform strategies and recommendations for both immediate goals and long term projects.

How we did it

LCM has been assisting HIAS with site-wide User Experience and Design improvements, with services including card sorting exercises, site navigation strategy, and overall recommendations and prototyping.

Additionally, we’ve provided new feature development, such as adding Events listing and browsing capabilities.

We’ve also provide ongoing support to maintain their existing Drupal, WordPress, and other PHP web systems.  

Profile picture for user Kelly
Kelly Albrecht
Senior Digital Producer
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Redesign and upgrade for Dr.G.
Competitive Advantage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

An upgrade to increased conversions, better sales, and more flexibility

 

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary ecommerce solution that wasn’t serving their needs or customers well.

How we did it

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former ecommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

Profile picture for user Colin
Colin Panetta
Director of UX/UI

Since the transition, Competitive Advantage has seen their ecommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant
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The Technology Transfer Office rebrand.
The Technology Transfer Office
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.

How we did it

We were hired to build a new corporate identity package including new logos, branding, slogan, and website.

Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists and forward thinkers to patents, copyrights, protections, and most importantly attention to their creations.

Profile picture for user Colin
Colin Panetta
Director of UX/UI

I'm impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.

Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst
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Streamlined, vibrant website for young professionals.
Yale Entrepreneurial Institute
Team Leadership
  • Senior Development
    Rob Bayliss
  • Art Director
    Nolan Richter

The Yale Entrepreneurial Institute sought a design and technical implementation partner to assist with the redesign of their website. As YEI grew in size and scope, it wanted to project an image more consistent with an entrepreneurial spirit, as opposed to its former, more academically focused website.

Strategy

The Yale Entrepreneurial Institute was at a crossroads when they reached out to Last Call Media for a rethink of their web presence. Having previously based their identity around their position as an organization inside Yale, they were looking to transition to an identity that embraced the wider culture of young professionals. Last Call delivered a site design that achieved this via an open layout and bold color and font choices. We also worked with YEI to strategize a smooth user experience despite a complicated site structure, and a system of landing pages that deliver custom content based on user type or interest.

Design

We delivered a round of style tiles to YEI depicting three potential aesthetic directions for the site. The first was conservative, being subtle in tone.

First Style Tile, mostly grey.

 

The second was the boldest, utilizing a bright purple overlay on the hero image.

Second style tile, purple with a color screen over the hero image.

 

The third was a medium between the first two, utilizing some comparatively moderate punchy colors against an open layout.

Third style tile, blue with full color hero image.

 

The aesthetic in the third style tile is what wound up being selected, which we then applied to a full round of designs as shown below on the Homepage design.

YEI Homepage design.

 

Profile picture for user Colin
Colin Panetta
Director of UX/UI

Last Call Media created an open and engaging user experience that communicated YEI’s vibrant personality while being an efficient tool for users to interact with and learn about YEI.

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