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Reimagined on Drupal 8, in six sprints.
Rainforest Alliance
Processes
  • Agile/Kanban
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

In the fall of 2016, the Rainforest Alliance and Last Call Media launched an exciting redesign of www.rainforest-alliance.org, built on Drupal 8, employing seasoned agile software development methodologies. Our productive partnership with the Rainforest Alliance resulted in a technically groundbreaking site that allowed users unprecedented access to the riches of their content after just four months of development.  The tool is now primed to drive the Rainforest Alliance’s critical end-of-year development activities. 

People seem really, really happy with it. YAY!!

Danielle Cranmer, Web Manager

How we did it

Over the years, RA has cultivated a repository of structured content to support their mission. While the content is primarily displayed as long form text, there is a wide variety of metadata and assets associated with each piece of content.  One of the primary goals of the new site was to enable discovery of new content on the site through automatic selection of related content driven by the metadata of the content the user was viewing.  Additionally, RA had a future requirement for advanced permissioning and publishing workflows to enable stakeholders outside of the web team to play a role in the content lifecycle.

pic

 

Drupal 8 was selected for this project based on several factors.  First, its focus on structured data fit well with Rainforest Alliance’s need for portable and searchable content.  Second, the deep integrations with Apache Solr allowed for a nuanced content relation engine.  Solr was also used to power the various search interfaces.  Third, Drupal has historically had powerful workflow tools for managing content.  While these tools weren’t quite ready for Drupal 8 when we built it, we knew they would be simple to integrate when they were ready.  In short, Drupal was a perfect fit for the immediate needs, and Drupal 8 met the organization’s longer term goals.
 

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Kelly Albrecht
Senior Digital Producer

We've been getting lots or praise, internally and externally.  Brava, team!

Melissa Normann, Senior Manager Web Strategy and Development

At the close of Sprint 6, there were zero critical and only 3 moderate issues. The final Sprint/Project review had only 3 support questions, launching as arguably the most impressive Drupal 8 site launched within a year of the initial release this latest major version on the Open Source CMS, and most importantly in time for Rainforest Alliance's major end-of-year donation campaign. The site delivers on its promise to showcase the Rainforest Alliance’s exciting and informative messages and beautiful imagery, and stands as testimony for the efficacy of the agile approach.

Read the full case study here.

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Branding and design for site and event collateral.
Baltimore Drupal Camp
Processes
  • Continuous Delivery
Team Leadership
  • Art Director
    Colin Panetta

Last Call Media makes it a priority to give back to the Drupal community, so we were excited when the nice folks at Baltimore Drupal Camp reached out to us for branding and design.

How we did it

 

Getting alignment

For the discovery phase, we had some in-depth conversations with the team at Baltimore Drupal Camp about design trends on the web, and which ones we wanted to explore for this project. We decided that the designs should express both the historic and the punk sensibilities of Fells Point, the neighborhood the event was to take place in, while also paying homage to Frederick Douglass, as the venue was the great Frederick Douglass-Isaac Myers Maritime Park.

Drupal Boh logo

Baltimore Drupal Camp had in previous years done a few mash-ups of the Drupal and National Bohemian logos in previous years (the National Bohemian logo being the unofficial logo of Baltimore), and we were excited to try our hand at it. We produced a clean, durable logo that was used in all our subsequent material and that the Baltimore Drupal Camp also adopted for use across their social media platforms. Baltimore's own Not Mr. Boh even gave it a shout-out on Twitter.

The Drupal and National Bohemian logos combining into the Drupal Boh logo

Illustrations

In order to capture the historic and punk aspects of Fells Point that we discussed during discovery, we produced a series of gritty, vibrantly colored illustrations for use as visual assets on the site.

Illustration of a raven holding a feather in its mouth

Illustration of Fells Point

Illustration of a historic shipSite Design

Taking both the direction we established in discovery and the assets we generated, we produced a design deliverable for the Baltimore Drupal Camp website. Because the site would change so much as the event got closer (and “Submit Your Session” became “Schedule”, among other changes) we needed to deliver a wide-ranging design that would account for multiple versions of the site.

Designs for the Baltimore Drupal Camp site

Portion of Baltimore Drupal Camp site design that includes Frederick Douglass
We included this powerful quote from the great Frederick Douglass in the site design.

We worked with the team at Baltimore Drupal Camp while we created the designs and formatted them for handoff, enjoying a productive information exchange about tools and process while we were at it.

There aren't enough words of thanks for Colin and Last Call Media. Amazing site design, fabulous t-shirts, awesome stickers! You are Drupal!

Liz Lipinski, Baltimore Drupal Camp

Event Material

We were thrilled to see the aesthetic and assets we generated for this project in use on event collateral on the day of the camp itself. Congrats to the Baltimore Drupal Camp on a successful 2016!

Baltimore Drupal Camp stickers with Drupal Boh icon

Baltimore Drupal Camp shirts with historic ship drawing

Room at Baltimore Drupal Camp with sign

Birds of Feather sign at Baltimore Drupal camp with raven illustration

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Colin Panetta
Director of UX/UI
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Building the new WPI.edu.
Worcester Polytechnic Institute
Processes
  • Agile/Scrum
  • XP
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Jeff Landfried

Clinically speaking, our recent work with Worcester Polytechnic Institute is a testimony to Last Call Media’s approach to the initial project phases of Discovery, Strategy, and Information Architecture.  That said, the most important part of this story is how our flexible and adaptable work process embraced by both the WPI and Last Call Media teams resulted in a process and a final outcome the meets WPI’s stakeholder needs. Strong partnership-building was the goal from the outset, and it paid off in strong relationships and expectations satisfied.

Project Goals Last year, WPI embarked on a discovery and strategy phase with Last Call Media in order to

  • Improve performance
  • Increase engagement
  • Reduce technical debt and operating costs

Thanks to WPI’s commitment to collaboration, the redesign of wpi.edu represents one of Last Call Media’s most comprehensive involvements from start to finish of any project to date.  We acted as more than designers and developers, but instead as all-encompassing strategic management consultants, working with WPI to organize multiple stakeholders toward the realization of stated and unstated goals.

How we did it

The project had humble beginnings. WPI had a lot of ideas which they’d translated into a giant content model spreadsheet.  We meticulously ensured that we understood it all, guiding a wireframe process in which we were able to make significant contribution to the decision making that yielded a highly intuitive structure.  We took each step iteratively, building piece-by-piece, soliciting feedback, and then building the next iteration.  We facilitated a dialogue between administrators, college communications, their design department, Acquia and their IT department to map the landscape of business requirements, organizational needs, and their desired design aesthetic.  

On the technical side, we reviewed their existing RedDot site, and built a ‘scraper’ to scrape select content off of their existing site and import the data into its new structure in Drupal. We open sourced the scraper too.  Next we built a flexible layout system of building blocks that enabled them to build pages however they needed. We dubbed them ‘widgets’, WPI called them ‘elements’, but they were central to satisfying their desire for incredibly flexible layouts that allowed them to build unique layouts on any given page.

As part of the creative partnership, Last Call Media’s creative team worked closely with WPI to improve the look and utility of the Events Pages, the Calendar and a database of accolades they maintain.  The outcome was a set of tools that present information in simple and digestible ways.  WPI’s communications team helped LCM fully understand their brand, which enabled us to showcase their identity as we applied it to the work product.

Every step of the way as we constructed functionality, WPI developers, content authors and staff gave feedback on the project as fidelity increased from a rough unthemed Drupal site to a polished release candidate.  At the same time, Last Call Media was enabling WPI Developers to be self-sufficient in Drupal so they could help build new functionality.  Last Call Media also built a custom ‘faculty importer’ that synced data from their Ellucian Banner system into Drupal, greatly simplifying the  constructing and accuracy of faculty pages.

Because we were in constant contact, there were never any ‘big reveals’ for WPI leadership to react to that represented hours of work they had to wrestle with approving or sending us back to the drawing board - they’d been part of the process at two week intervals and on board with each decision as it was made.

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Sean Eddings
Senior Producer

Today, the ability of the various administrative and academic departments at WPI to use the site is unparalleled in Last Call Media’s experience.  The partnership enabled WPI’s content developers, in-house communications staff, designers and developers to fully leverage the new wpi.edu. As a result, we’re seeing profound stakeholder use of the tools we collectively built. WPI embraces our approach and recognizes the value in the systems our working partnership designed. Such engagement is the dream of every project, and we’re proud it’s being realized at Worcester Polytechnic Institute.

We continue an ongoing relationship with WPI providing support and strategic counsel as necessary. What can Last Call Media do for you?

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Delivering a high stakes MVP.
Designow
Processes
  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings

Following a branding initiative, Designow worked with Last Call Media to build and launch the initial release of a complex crowdfunding platform on Drupal.

When we began, initial prototyping and feature development had already been started. As is often the case, much of the prototyping had made its way into substantial portions of what was now the project's foundational work. It had become difficult to determine exactly what was completely done, what was partially done, and what requirements had been left out along the way.

How we did it

We used our expertise in Agile methodologies to bring order to complexity and the product to launch. We began by building and prioritizing a backlog of tasks, getting high priority tasks into a ready state by defining out appropriate definitions of done. We additionally focused on implementing strategies for limiting the work-in-progress present in the project when we started. We forecasted out a few sprint goals, informed by our backlog development and resulting strategies, and quickly went into heavy development.

Immediate visibility for stakeholders into development progress became of major importance for their own ability to make quick business decisions concerning their investment. In order to maximize the value of the work, we adapted our initial Scrum iteration approach into shorter, one-week sprints of continuous delivery to get small groups of completed tasks out faster. This soon further evolved into more of an ideal Kanban flow, allowing a continuous awareness and continuous delivery of the right value.

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Sean Eddings
Senior Producer

Since the initial release, LCM and Designow have continuously measured and inspected valuable feedback. Our work continues as the product is currently receiving regular releases of new features and refinements.

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A new design for PVPC.
Pioneer Valley Planning Commission
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Colin Panetta

The Pioneer Valley Planning Committee, the regional planning body for the Pioneer Valley region, which encompasses 43 cities and towns in the Hamden and Hampshire county areas of Massachusetts, asked LCM to redesign their aging Drupal site with a new look and feel and to also be compliant with new government regulations surrounding content and site accessibility.

How we did it

 

Working with PVPC 

We took the project from initial discovery and strategy through information architecture, design and development. We were able to deliver a compelling, modern and effective design, with PVPC's target users in mind. Our discovery and strategy informed a new design for improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

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Colin Panetta
Director of UX/UI
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Consortium Assault Services app.
Amherst College
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

In response to growing concerns and attention around Sexual Harassment and Assault Nationwide, Amherst College needed a tool to serve students of the Five Colleges with rapid access to Title IX office information and emergency services.

How we did it

LCM and Amherst College worked together with student advocates, Title IX, LGBT, and other campus offices and organizations to design and develop an iOS App that puts valuable information, from a Drupal site Amherst can administer, into the hands of students. The major feature of the app was to direct assault survivors to emergency contact information, help services, and other advocacy groups anonymously and quickly.

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Rob Bayliss
CTO

The app was announced to all incoming and returning students during new school year orientation. Information about the app has been circulated through the Five Colleges on promotional materials and "get help" fliers, and posters.

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Custom tailoring Haverford.edu.
Haverford College
Processes
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

When LCM got the call from Haverford about redoing their site in Drupal, we thought it was going to be a redesign. After initial conversation we agreed to do a Discovery and Strategy engagement first to determine what the true needs were and then develop a strategy for solutions. We conducted stakeholder interviews and developed the User Personas of who our work was to be for. Interestingly, none of these personas ended up being anonymous site visitor, but instead were different types of content editors and administrators.

How we did it

Haverford didn’t need a redesign; their site looked great already. The biggest issue they needed to solve was not having enough time to do new feature development themselves. They were a smart and capable team and over many years had developed and maintained a large custom PHP implementation for college’s website needs. They were finding, however, that too much of their time was being spent updating pages for college members and groups. Their hope was for us to build them a site that looked and functioned like their current site, but built on a modern CMS with exceptional user management and publishing workflows.

Once we had alignment on their needs and a strategy for solutions, we built out a Content Model, Product Backlog, and Information Architecture. The project was completed with Drupal, in steady collaboration with the Communications team, in 5 development Sprints and launched on the Acquia Infrastructure.

The Haverford Team really jumped in and took off with it. It was really great!

You can read more about this project as LCM’s Acquia Certified Grand Master Developer, Jeff Landfried shares details of his experience here.

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Kelly Albrecht
Senior Digital Producer

Since then, Last Call Media has continued to work with Haverford on an ongoing basis as part of our dedicated Continuous Delivery relationship - where our dedicated team of developers helps to keep their site secure, up-to-date, and assists as needed with anything from strategy to design to development.

The migration of Haverford to Drupal on Acquia remains one of our favorite projects to date, and it's a great source of professional pride for all of us.  We look forward to a long partnership with Haverford as we continuously evaluate how their online experience is meeting the needs of the College.  

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Fun and impactful design for inclusive tech event.
NERD Summit
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Art Director
    Nolan Richter

The New England Regional Developers Summit (NERDS) came to Last Call Media for a site design that would support their inclusive, educational agenda for their upcoming 2017 event.

Strategy

Last Call employed a few different site strategies in order to best serve NERDS and their users. First, we boiled their content down to short bursts that either told site users everything they needed to know or linked them to where they need to go to complete an action (like signing up for the email newsletter or submitting a session).

We then decided to present each of these pieces of content in a slide of their own, leveraging this modular strategy to organize content depending on audience. We made sure that each slide was flexible and could be updated as needed as the event draws nearer (as “Submit a Session” turns into “Session Schedule”, for example).

Lil NERDy

To NERDS an immediate, personable (and literal) face, we decided to develop a mascot. The feel of the NERD logo evoked the 70’s to us, and we decided to use Mr. Men, one of that era’s most famous cartoons, as inspiration. The result was Lil’ NERDy. Lil’ NERDy is memorable and adaptable, meaning she can be used in a variety of ways at any size to instantly remind people of the friendly and inclusive nature of NERDS.

Round, green cartoon character with glasses.

 

Site Design

Using Lil’ NERDy as an asset, the site strategy was then implemented to produce a bold, fresh site design. The design uses strong typography and bright colors to create an impactful and informative experience.

NERDS Homepage design.

 

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Colin Panetta
Director of UX/UI

NERDS walked away with a fun, efficient site that keeps users informed and delighted as their event draws closer.

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Healthy U Portal app.
Cooley Dickinson Hospital
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss
  • Art Director
    Colin Panetta

Cooley-Dickinson Hospital offers an incentive based healthy lifestyle program to their employees. As employees participate in exercise activities, healthier eating habits, and life-enhancing techniques education classes they gain points—which translate to greater discounts to their benefits contributions. CDH was tracking this participation program on paper and in Excel for over 1000 employees. Last Call was hired to transform the program into an interactive digital experience to increase participation and automate much of the workflow of managing the program.

How we did it

We provided an easy-to-use interface to minimize the barrier of entry for users. Maximized by a Mobile First approach, we condensed how much information was presented to allow users to quickly access the main features of the program which is entering exercise activity. While also accessible through desktop and laptop computers, the primary use case for the app was on the go, from a mobile device, for a user to track their progress. LCM went further, implementing QR Code functionality, allowing CDH to post flyers notifying staff of special activities. Scanning the QR Codes on those notices would transition the user's experience to the relevant area of the app.

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Kelly Albrecht
Senior Digital Producer

Things went really well with the program, it met all of our needs really well and the employees loved it.

Sam Blasiak, Cooley Dickinson Hospital

The program has been met with amazing reception both from administration, and employee participation. The program is being further expanded and developed to be modular and rapidly deployed at partner healthcare facility partners.

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Redesigning the College of Biological Sciences.
College of Biological Sciences
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results. Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences: prospective and current students by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

How we did it

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design and development.

We were able to deliver a compelling, modern and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

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Kelly Albrecht
Senior Digital Producer

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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A modern site home to the treasures of the world.
Material & Visual Cultures of Religion
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Aligning an aging website with modern organizational goals. The Center of the Material and Visual Cultures of Religion (MAVCOR) at Yale University sought the expertise of LCM to help bring their aging website in line with their strategic organizational goals. As an online archive of objects of religion, often accompanied by narratives or conversations, the academic source will behave like an online museum: delivering the user to the content in the most unobstructed way so they can focus on it.

Much like a museum would, it’ll recommend related content for further exploration.

How we did it

MAVCOR is a unique peer reviewed publication and community that gathers visual culture and hosts multidisciplinary collaborations of scholars from around the globe. This necessitates a virtual space that is the only one of its kind. Previously confined to the Yale departmental design template, MAVCOR came to us to design and develop a Drupal 7 site to enhance functionality of their user experience, robust asset management and spotlight their obvious visual culture.

LCM partnered with the MAVCOR team to develop new and enhanced functionality to their Fellow’s Portal, Asset Management, Material Objects Archive, and Search in a visually centric design honoring their unique and growing community.

The new MAVCOR is a literal and virtual center of publicly accessible collaborative scholarship.

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Sean Eddings
Senior Producer
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Strategic pivot, design and development.
CIO Executive Council
Processes
  • Agile/Kanban
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Last Call Media helped the CIO Council team rethink their strategic approach. The CEC Exchange needed to be rebranded and transformed from a place where very few people logged in to one that showcased the key benefits of membership in the Council - media placements, personalized leadership development, and exclusive access to unique content, events and peer matching services

How we did it

The CIO Executive Council is a community of Chief Information Officers and other high-level IT professionals from corporate, nonprofit, education and government backgrounds, gathered together by the International Data Group, a giant technology media, data, and marketing firm responsible for such well known brands as PCWorld, MacWorld, and CIO Magazine.  

The CIO Executive Council created the CEC Exchange, which had originally been envisioned as a community space for their CIO members to share things of mutual interest.  Two years in, the log-in only service was largely unused by the incredibly busy C-Level executives who were members of the Council.  

CEC Exchange uses Salesforce to manage information about each user in their membership pipeline. On the Drupal side, the site contains several main sections that each have their own exclusive resources and content. These sections require a subscription to access. Using a combination of the Salesforce Suite and the Organic Groups module, the site regularly retrieves updated information from Salesforce and syncs it with the Drupal user list, tracking their subscriptions by assigning them to the appropriate organic groups. The site's dashboard displays specialized tiles that administrators have full control over, allowing them to highlight featured content and the most sought after resources within each section for subscribed users. Site visitors and users without a subscription can still see the content that is available from each subscription package, but receive an admin-customizable call to action specific to the content they are attempting to access when they click on a tile from the dashboard.

nav hihglight

phones

 

icons

tablet

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Kelly Albrecht
Senior Digital Producer

Last Call Media designed a much simpler and more attractive interface built around the most compelling products and services that the CIO Exchange has to offer.  A CIO visitor to the site can now see how the resources there can help them further their own career, stay on top of the ever changing trends in technology, reach out to peers facing similar challenges, and access the CIO Exchange’s team of expert concierge staff to answer any questions they may have.

Through a mix of branding and design, Last Call Media re-made the site, which was recently relaunched to incredibly positive initial feedback.

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Asia Society's International Centers.
Asia Society
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Asia Society wanted to expand their current Drupal website with a new capability. Asia Society Centers were to be information portal microsites for their international member branches. The new functionality had to integrate with their existing site design, and provide editing capabilities for branch content authors.

How we did it

The project required an aggressive timeline, and was delivered in two weeks. Organic Groups (OG) and Nodequeues were used to provide separate branch-specific sections, or “centers”, of the website, and to provide branch editors control over their own center’s content. The new sections were integrated with the existing site design through customized theming.

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Kelly Albrecht
Senior Digital Producer

Thanks so much for the smooth migration on such a short deadline. I know there were (more than) a few balls in the air at all times and we really appreciate your attention to detail and organized process.

Megan MacMurray, Associate Director of Technology

The ability to provide rapid development through a flexible team of developers ensured the project was delivered on time fully tested and polished. The “Centers” have provided Asia Society the means to expand their content reach and focus.

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The new RMA.edu
Randolph-Macon Academy
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Tom Fleming

Randolph-Macon Academy desired a responsive digital experience that incorporated a consistent, compelling design focused on furthering the school’s mission, and is easily modified by appropriate staff with proper permissions.

How we did it

We were able to deliver modern visual stylings and multimedia capabilities, that loaded quickly and performed optimally, while incorporating best practices for analytics, social media integration, and search engine optimization.

In addition to informing prospective students and their families about the school, the site met the needs of other important stakeholders such as current parents, current students, alumni, faculty and staff - each of whom had their own needs from the site. The site additionally housed faculty and staff human resource forms and information, serving as an intranet behind the scenes.

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Sean Eddings
Senior Producer
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Labor Rights Portal.
Verité
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

Verité has an immense amount of data that has been collected over the last 30 years regarding labor worldwide. Internal efforts are ongoing to collect all of the hand-written and paper reports into a centralized database that can be quarried and sorted. For the lay-person the data was still just numbers and figures. They needed a way to visualize the data for use by researchers, academics, and the general public.

How we did it

We wanted to ensure the data was exciting to work with. It's far too often that data is tables and numbers. From the start we wanted to tell a story about the data, so together with Verité, LCM crafted a question/ answer based approach to displaying the data with creative charting and mapping elements built to place emphasis on the results of the data.

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Kelly Albrecht
Senior Digital Producer

The site's functionality continues to be expanded, as data is collected, with additional visualizations and database connectors to provide real-time data for global results. 

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Continuous delivery to HIAS.
HIAS
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming
  • Art Director
    Colin Panetta

Last Call Media kicked off our relationship with HIAS, the oldest international migration and refugee resettlement agency in the U.S., with a Design and Development Audit. We’ve used our findings from that task to inform strategies and recommendations for both immediate goals and long term projects.

How we did it

LCM has been assisting HIAS with site-wide User Experience and Design improvements, with services including card sorting exercises, site navigation strategy, and overall recommendations and prototyping.

Additionally, we’ve provided new feature development, such as adding Events listing and browsing capabilities.

We’ve also provide ongoing support to maintain their existing Drupal, WordPress, and other PHP web systems.  

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Kelly Albrecht
Senior Digital Producer
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Continuous enablement.
Haverford College
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

On September 1, Haverford relaunched their homepage with some great new features including:

  • Revised their site-wide navigation
  • Seriously upgraded their search function
  • Enhanced user menu to help users get to resources they need easily  

Haverford’s in-house communications and development teams executed all of these changes.  Last Call Media wants to send them an enthusiastic congratulations on a job well done!

How we did it

This is an enormous success story for Last Call Media. When I saw this, it was the realization of one of the major goals of our project with Haverford, which was to enable them to to build the foundation of a Drupal environment that allows Haverford to leverage a CMS to manage their site, rather than relying on custom templates that can only be updated by the web team.

Back in December of 2014, when LCM got the call from Haverford about redoing their site in Drupal, I thought it was going to be a redesign.

Haverford didn’t need a redesign; their site looked great already. The biggest issue they needed to solve was not having enough time to do new feature development themselves. The recent enhancements in this Homepage overhaul were the results we were hoping for!

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Kelly Albrecht
Senior Digital Producer

Since then, Last Call Media has continued to work with Haverford on an ongoing basis as part of our dedicated Continuous Delivery relationship - where our dedicated team of developers helps to keep their site secure, up-to-date, and assists as needed with anything from strategy to design to development.

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Disrupting the storage industry.
All College Storage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

All College Storage had an idea for a brand new online business. They wanted students from a university to be able to schedule the pickup, storage and delivery of their dorm items over the summer. Items would be picked up at the students old dorm, then delivered to the new dorm at a requested date and time.

How we did it

In addition to a full branding treatment, we developed a solution for students to reserve and configure when and where their items would be picked up and delivered.

An iPad point of sale interface was also developed for employees to process payment for each customer during pickup time as well as to manage all business workflow. All College Storage soon became the premier moving and storage solution for students in Western Mass.

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Kelly Albrecht
Senior Digital Producer

The business was a success from day one, soon expanding from five colleges to eleven colleges and four prep schools, and continues to succeed and expand.

Following this model, LCM assisted All College Inc in replicating the successes with All College Storage to another startup for laundry service, called All College Laundry.

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Consulting and continuous delivery.
CreativeGround
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Alex Noonan
  • Senior Development
    Tom Fleming

Last Call Media pursues work that we feel good about. We engage institutions in the artistic, education, and nonprofit sectors because we believe in what they do. CreativeGround, a product of the New England Foundation for the Arts (NEFA), was exactly the kind of partner LCM wanted to have, and they just happened to be in the market for a new partner when we met them.

How we did it

CreativeGround is a free online directory of profiles for cultural nonprofits like libraries and theaters, creative businesses like recording studios and design agencies, and artists of all disciplines. They came to LCM looking to escape a pattern that many organizations find themselves in: the design, creation, hosting, and support of their website had been handed off multiple times between different agencies, and some things had been lost in a long game of telephone; they were in a support contract, but didn’t feel supported; they knew they needed to make some big changes to their site, but needed guidance on where to start. They needed a partner that would be both capable and transparent, and help them take their site to the next level.

Understandably, CreativeGround was wary of jumping into another agreement with yet another dev shop, so we started off slow. Through concise communication, thorough support, routine site updates, and honest recommendations over the course of several months, LCM was able to show CreativeGround that it’s possible to have an expert team of developers on their side, with all of their best interests in mind.   

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Alex Noonan
Client Services

LCM migrated the CreativeGround site from an internal host server-- which caused a lot of troublesome deployments due to a complex workflow-- to Pantheon. This move offers CreativeGround more control over their own site, increased transparency around the work performed on it, and greater ease when it comes to deploying work and performing site updates. Not to mention, it will save them time and money on all fronts!

From there LCM has continued consulting and delivering value wherever it can for CreativeGround.

Last Call Media has been incredibly attentive to our unique needs as an arts nonprofit. They've gone out of their way to do more than just maintain our site. There's heart to their work!

Nicholas Medvescek, Website Administrator, CreativeGround
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Getting FITiST fit to startup.
FITiST
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

FITiST is a fitness and lifestyle business that sells a single membership valid at all gyms in a city. The database needed to compile a schedule of all FiTiST-affiliated classes, provide tokens for customer registration, and charge a recurring fee for the membership.

How we did it

We developed an e-commerce solution that compiles classes from from FITiST-connected gyms into a member-facing scheduling interface, as well as a recurring token payment system to handle class registration purchases.

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Kelly Albrecht
Senior Digital Producer

FITiST became a success in NYC and soon expanded its operation to LA with plans for five more cities to follow.

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Redesign and upgrade for Dr.G.
Competitive Advantage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

An upgrade to increased conversions, better sales, and more flexibility

 

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary ecommerce solution that wasn’t serving their needs or customers well.

How we did it

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former ecommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

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Colin Panetta
Director of UX/UI

Since the transition, Competitive Advantage has seen their ecommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant
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An updated subscription system for multimedia learning resources.
Yale University Press
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Development
    Kelly McCabe

Yale University Press (YUP) sought to leverage organic groups in Drupal 7 to create a new site that would be easy to use and easy to maintain.

YUP, with the help of the University ITS Department, was able to manage the migration of the content and most of the functionality. They were looking for expert help with aspects of registration for two different types of users (students and instructors), authentication, and a permissions structure that would allow limited-time subscriptions to constrained sets of content. In addition, custom reports and administrative tools were needed to allow the site administrator to understand and have basic controls over user activities on the site.

How we did it

We worked with a very detailed set of specifications on this project. The team at YUP were very clear about the data structures and attributes that were needed. Drupal's organic groups were the perfect solution for the needs of this project. Some parts of the site needed to be accessible to accounts with codes from a specific book. Other parts of the site needed to available to students with access to any book.

We built two separate registration forms with different fields on each form. On the site, users self-select the form that they need to fill out. Successful registration requires a valid access code for student account, which are then automatically activated. Instructors are able to register without entering an access code, but those account need to be reviewed and activated by the site administrator. Automated emails are sent during and after registration, and notification are sent to users when their account is about to expire.

After registration, all of the information entered during registration is visible and editable by both the user and the administrator on the user’s account page. Some custom work was needed to make this page display the correct fields in a user-friendly format. We used the Yale authentication system as the basis of the site authentication functionality for the site. It was important, though, that the login screen had to not look like a Yale login screen since most of the site users would have no direct connection with the Yale community. 

Access codes needed to be generated within the system by the site administrator for the two existing volumes of the text. All codes needed to be associated with a specific volume of the text (Book 1 or Book 2), and to not be able to be transferred to a different account or otherwise be re-used. Since Books 3 and 4 were in production at the time of this project, the system needed to allow the administrators to generate the codes for content that did not yet exist so that those codes could be printed in the books. A user account needed to be able to have multiple access codes to different content with different expiration dates.

All codes needed to be associated with a specific volume of the text (Book 1 or Book 2), and to not be able to be transferred to a different account or otherwise be re-used. A user account needed to be able to have multiple access codes to different content with different expiration dates. Access codes needed to be generated within the system by the site administrator for the two existing volumes of the text. Since Books 3 and 4 were in production at the time of this project, the system needed to allow the administrators to generate the codes for content that did not yet exist so that those codes could be printed in the books. 

Current users would need to be migrated to the new site and matched with codes that would provide access to the correct volume and for the correct amount of time. Yale was able to perform the user migration on their own using documentation and training provided by LCM.

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Rob Bayliss
CTO

The team at YUP was able to generate the needed access codes for the new books in time to meet the publisher’s deadline for including them in the books, thus avoiding a much larger account migration if codes from the old system had been used. The new system frees up the site administrator from significant involvement in user account management, and will be fully supported by the University ITS Department for years to come.

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Continuous delivery to the LEEDuser community.
LEEDuser
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Rob Bayliss

LEEDuser helps you get your building project LEED certified with tips, checklists, sample documentation, forums, and more. All of these features, and the community that uses them run on the Drupal platform. LEEDuser needed ongoing assistance, planning, and implementation of new features for its community.

How we did it

To enhance the value to the community, we developed and implemented several enhancements. Our focus centered around adjustments to the logic behind the forum posts and replies. Our work included a more intuitive nesting and notification system, as well as new voting and ranking logic to better surface posts of value to community members. Effort was also dedicated to improving the pathways and user experience, guiding them to the desired conversations.

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Kelly Albrecht
Senior Digital Producer

The people at LCM are professional, personable, and available whenever we needed them.

Nadav Malin, President, BuildingGreen, Inc.
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Continuous delivery, embedded.
Rainforest Alliance
Processes
  • Agile/Kanban
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

Last Call is a delight to work with – not only are they top-notch developers, they are great communicators, even with the least tech-savvy amongst us. My favorite part about working with them is their unfailing can-do attitudes and ability to follow through on even the tightest deadlines. We’ve thrown all sorts of crazy complicated requests at them and they surpass our expectations every time. Last Call makes us look like web rock stars… they are so good I almost don’t want to let the word out!

Danielle Cranmer, Web Manager

When we met, Rainforest Alliance needed to upgrade their existing Drupal 6 website to the latest major version, Drupal 7.

We developed and implemented an upgrade and migration path for the site with 85 modules, including 35 custom modules, to bring the site to a fully functioning Drupal 7 build. The upgrade was fully developed and its deployment was seamless. The Rainforest Alliance site went from Drupal 6 to 7 with zero downtime.

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Kelly Albrecht
Senior Digital Producer

We enjoy a strong relationship with the Rainforest Alliance team, working together to continuously deliver strategic value in their digital properties, and were proud to be chosen for a full site redesign and upgrade.

Our work continues as the Rainforest Alliance's development team, embedded within their internal Web Service Department, scaling our resources up and down as needed.

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Searchable, relevant compliance law and policy
Five Colleges Inc.
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

Five College Compliance was looking to have a website developed for storing and displaying Compliance Law and Policy information relevant to the Five Colleges of the Pioneer Valley; Mount Holyoke, Smith, Hampshire, UMass Amherst, and Amherst College. The site was to be used as a tool by these schools and certain organizations to check their compliance requirements and related statuses.  

How we did it

Last Call had several objectives for this project. We first needed to help the FCC team nail down some specific details about how they wanted to accomplish their goals and implement features like a “Compliance Calendar,” which would list various Compliance Laws and Policies by their Compliance due dates.

It was important to this project that the site’s content-- mainly Compliance Laws-- be easy to add by various contributors, and then easy to navigate by the end users. This also involved developing a publishing workflow better-suited for FCC’s needs; they wanted publishing states like “Ready for review,” and “Needs revisions,” instead of a simple “published” or “not published” system. 

Another key aspect was site filtering. Because this site was serving information for five different schools, and other various organizations, users needed to be able to filter the site specifically for their needs.  

What I most like about working with your firm is your ability to hear what I want, really "get" it very quickly and translate into a web site or whatever.

Elizabeth J. Carmichael, Director of Compliance and Risk Management, Five Colleges Incorporated
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Kelly Albrecht
Senior Digital Producer
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The Technology Transfer Office rebrand.
The Technology Transfer Office
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Tom Fleming

The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.

How we did it

We were hired to build a new corporate identity package including new logos, branding, slogan, and website.

Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists and forward thinkers to patents, copyrights, protections, and most importantly attention to their creations.

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Colin Panetta
Director of UX/UI

I'm impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.

Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst
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Streamlined, vibrant website for young professionals.
Yale Entrepreneurial Institute
Team Leadership
  • Senior Development
    Rob Bayliss
  • Art Director
    Nolan Richter

The Yale Entrepreneurial Institute sought a design and technical implementation partner to assist with the redesign of their website. As YEI grew in size and scope, it wanted to project an image more consistent with an entrepreneurial spirit, as opposed to its former, more academically focused website.

Strategy

The Yale Entrepreneurial Institute was at a crossroads when they reached out to Last Call Media for a rethink of their web presence. Having previously based their identity around their position as an organization inside Yale, they were looking to transition to an identity that embraced the wider culture of young professionals. Last Call delivered a site design that achieved this via an open layout and bold color and font choices. We also worked with YEI to strategize a smooth user experience despite a complicated site structure, and a system of landing pages that deliver custom content based on user type or interest.

Design

We delivered a round of style tiles to YEI depicting three potential aesthetic directions for the site. The first was conservative, being subtle in tone.

First Style Tile, mostly grey.

 

The second was the boldest, utilizing a bright purple overlay on the hero image.

Second style tile, purple with a color screen over the hero image.

 

The third was a medium between the first two, utilizing some comparatively moderate punchy colors against an open layout.

Third style tile, blue with full color hero image.

 

The aesthetic in the third style tile is what wound up being selected, which we then applied to a full round of designs as shown below on the Homepage design.

YEI Homepage design.

 

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Colin Panetta
Director of UX/UI

Last Call Media created an open and engaging user experience that communicated YEI’s vibrant personality while being an efficient tool for users to interact with and learn about YEI.

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