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Reimagined on Drupal 8, in six sprints.
Rainforest Alliance
Processes
  • Agile/Kanban
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Development
    Jeff Landfried

In the fall of 2016, the Rainforest Alliance and Last Call Media launched an exciting redesign of www.rainforest-alliance.org, built on Drupal 8, employing seasoned agile software development methodologies. Our productive partnership with the Rainforest Alliance resulted in a technically groundbreaking site that allowed users unprecedented access to the riches of their content after just four months of development.  The tool is now primed to drive the Rainforest Alliance’s critical end-of-year development activities. 

People seem really, really happy with it. YAY!!

Danielle Cranmer, Web Manager

How we did it

Over the years, RA has cultivated a repository of structured content to support their mission. While the content is primarily displayed as long form text, there is a wide variety of metadata and assets associated with each piece of content.  One of the primary goals of the new site was to enable discovery of new content on the site through automatic selection of related content driven by the metadata of the content the user was viewing.  Additionally, RA had a future requirement for advanced permissioning and publishing workflows to enable stakeholders outside of the web team to play a role in the content lifecycle.

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Drupal 8 was selected for this project based on several factors.  First, its focus on structured data fit well with Rainforest Alliance’s need for portable and searchable content.  Second, the deep integrations with Apache Solr allowed for a nuanced content relation engine.  Solr was also used to power the various search interfaces.  Third, Drupal has historically had powerful workflow tools for managing content.  While these tools weren’t quite ready for Drupal 8 when we built it, we knew they would be simple to integrate when they were ready.  In short, Drupal was a perfect fit for the immediate needs, and Drupal 8 met the organization’s longer term goals.
 

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Kelly Albrecht
Senior Digital Producer

We've been getting lots or praise, internally and externally.  Brava, team!

Melissa Normann, Senior Manager Web Strategy and Development

At the close of Sprint 6, there were zero critical and only 3 moderate issues. The final Sprint/Project review had only 3 support questions, launching as arguably the most impressive Drupal 8 site launched within a year of the initial release this latest major version on the Open Source CMS, and most importantly in time for Rainforest Alliance's major end-of-year donation campaign. The site delivers on its promise to showcase the Rainforest Alliance’s exciting and informative messages and beautiful imagery, and stands as testimony for the efficacy of the agile approach.

Read the full case study here.

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Branding and design for site and event collateral.
Baltimore Drupal Camp
Processes
  • Continuous Delivery
Team Leadership
  • Art Director
    Colin Panetta

Last Call Media makes it a priority to give back to the Drupal community, so we were excited when the nice folks at Baltimore Drupal Camp reached out to us for branding and design.

How we did it

 

Getting alignment

For the discovery phase, we had some in-depth conversations with the team at Baltimore Drupal Camp about design trends on the web, and which ones we wanted to explore for this project. We decided that the designs should express both the historic and the punk sensibilities of Fells Point, the neighborhood the event was to take place in, while also paying homage to Frederick Douglass, as the venue was the great Frederick Douglass-Isaac Myers Maritime Park.

Drupal Boh logo

Baltimore Drupal Camp had in previous years done a few mash-ups of the Drupal and National Bohemian logos in previous years (the National Bohemian logo being the unofficial logo of Baltimore), and we were excited to try our hand at it. We produced a clean, durable logo that was used in all our subsequent material and that the Baltimore Drupal Camp also adopted for use across their social media platforms. Baltimore's own Not Mr. Boh even gave it a shout-out on Twitter.

The Drupal and National Bohemian logos combining into the Drupal Boh logo

Illustrations

In order to capture the historic and punk aspects of Fells Point that we discussed during discovery, we produced a series of gritty, vibrantly colored illustrations for use as visual assets on the site.

Illustration of a raven holding a feather in its mouth

Illustration of Fells Point

Illustration of a historic shipSite Design

Taking both the direction we established in discovery and the assets we generated, we produced a design deliverable for the Baltimore Drupal Camp website. Because the site would change so much as the event got closer (and “Submit Your Session” became “Schedule”, among other changes) we needed to deliver a wide-ranging design that would account for multiple versions of the site.

Designs for the Baltimore Drupal Camp site

Portion of Baltimore Drupal Camp site design that includes Frederick Douglass
We included this powerful quote from the great Frederick Douglass in the site design.

We worked with the team at Baltimore Drupal Camp while we created the designs and formatted them for handoff, enjoying a productive information exchange about tools and process while we were at it.

There aren't enough words of thanks for Colin and Last Call Media. Amazing site design, fabulous t-shirts, awesome stickers! You are Drupal!

Liz Lipinski, Baltimore Drupal Camp

Event Material

We were thrilled to see the aesthetic and assets we generated for this project in use on event collateral on the day of the camp itself. Congrats to the Baltimore Drupal Camp on a successful 2016!

Baltimore Drupal Camp stickers with Drupal Boh icon

Baltimore Drupal Camp shirts with historic ship drawing

Room at Baltimore Drupal Camp with sign

Birds of Feather sign at Baltimore Drupal camp with raven illustration

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Colin Panetta
Director of UX/UI
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A new design for PVPC.
Pioneer Valley Planning Commission
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Colin Panetta
  • Art Director
    Colin Panetta

The Pioneer Valley Planning Committee, the regional planning body for the Pioneer Valley region, which encompasses 43 cities and towns in the Hamden and Hampshire county areas of Massachusetts, asked LCM to redesign their aging Drupal site with a new look and feel and to also be compliant with new government regulations surrounding content and site accessibility.

How we did it

 

Working with PVPC 

We took the project from initial discovery and strategy through information architecture, design and development. We were able to deliver a compelling, modern and effective design, with PVPC's target users in mind. Our discovery and strategy informed a new design for improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

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Colin Panetta
Director of UX/UI
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Redesigning the College of Biological Sciences.
College of Biological Sciences
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results. Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences: prospective and current students by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

How we did it

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design and development.

We were able to deliver a compelling, modern and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

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Kelly Albrecht
Senior Digital Producer

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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A modern site home to the treasures of the world.
Material & Visual Cultures of Religion
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings

Aligning an aging website with modern organizational goals. The Center of the Material and Visual Cultures of Religion (MAVCOR) at Yale University sought the expertise of LCM to help bring their aging website in line with their strategic organizational goals. As an online archive of objects of religion, often accompanied by narratives or conversations, the academic source will behave like an online museum: delivering the user to the content in the most unobstructed way so they can focus on it.

Much like a museum would, it’ll recommend related content for further exploration.

How we did it

MAVCOR is a unique peer reviewed publication and community that gathers visual culture and hosts multidisciplinary collaborations of scholars from around the globe. This necessitates a virtual space that is the only one of its kind. Previously confined to the Yale departmental design template, MAVCOR came to us to design and develop a Drupal 7 site to enhance functionality of their user experience, robust asset management and spotlight their obvious visual culture.

LCM partnered with the MAVCOR team to develop new and enhanced functionality to their Fellow’s Portal, Asset Management, Material Objects Archive, and Search in a visually centric design honoring their unique and growing community.

The new MAVCOR is a literal and virtual center of publicly accessible collaborative scholarship.

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Sean Eddings
Senior Producer & Agile Coach
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Modern site design, historic content.
Department of the History of Art
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings

The Yale Department of the History of Art sought a design and technical implementation partner to assist with the redesign of their website. The department wanted a more updated online presence in keeping with their status as a center of academic arts excellence. 

How we did it

The team at Yale was great to work with because they were very engaged in the process. Last Call Media brought expertise in user experience, user interface, and design to the table.

We started with some proposed changes to the information architecture and user experience aspects of the site, and the feedback we received informed the work that followed. 

We offered three options of style tiles at the outset of the design process, and we were pretty excited when the Department chose the bold, modern look.

Historic
Style Tile #1: Historic
Museum Card
Style Tile #2: Museum Card
Modern
Style Tile #3: Modern

The implementation of the new design consisted of developing a custom template. The design effort was focused on the homepage and a few key landing pages. After applying the new styles to the existing content, a few minor tweaks were handled by the LCM development team to enhance the remaining pages.

Repsonsive

We created a modernized Art History website that was uncompromisingly “cool,” while maintaining a clean backdrop to showcase esteemed works of art, respected artists, and notable news and events out of a well-known Yale institution. 

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The new RMA.edu
Randolph-Macon Academy
Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Sean Eddings

Randolph-Macon Academy desired a responsive digital experience that incorporated a consistent, compelling design focused on furthering the school’s mission, and is easily modified by appropriate staff with proper permissions.

How we did it

We were able to deliver modern visual stylings and multimedia capabilities, that loaded quickly and performed optimally, while incorporating best practices for analytics, social media integration, and search engine optimization.

In addition to informing prospective students and their families about the school, the site met the needs of other important stakeholders such as current parents, current students, alumni, faculty and staff - each of whom had their own needs from the site. The site additionally housed faculty and staff human resource forms and information, serving as an intranet behind the scenes.

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Sean Eddings
Senior Producer & Agile Coach
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Redesign and upgrade for Dr.G.
Competitive Advantage
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

An upgrade to increased conversions, better sales, and more flexibility

 

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary ecommerce solution that wasn’t serving their needs or customers well.

How we did it

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former ecommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

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Colin Panetta
Director of UX/UI

Since the transition, Competitive Advantage has seen their ecommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant
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The Technology Transfer Office rebrand.
The Technology Transfer Office
Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht

The Technology Transfer Office (TTO) at the University of Massachusetts was seeking a total rebrand. They needed to divorce themselves from a department image that had become stale and tired. They replaced a large portion of their staff, brought in new fresh ideas and leadership, and wanted to demonstrate their successful internal restructuring through a bold new website.

How we did it

We were hired to build a new corporate identity package including new logos, branding, slogan, and website.

Launching later that fall, we successfully captured the spirit of the restructured department and brought forward their mission to help inventors, artists and forward thinkers to patents, copyrights, protections, and most importantly attention to their creations.

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Colin Panetta
Director of UX/UI

I'm impressed with the clean look, bold photos and functional organization. The mobile version is especially cool, and is really usable.

Robert MacWright, Director, Technology Transfer Office, University of Massachusetts Amherst
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Streamlined, vibrant website for young professionals.
Yale Entrepreneurial Institute
Team Leadership
  • Senior Development
    Rob Bayliss

The Yale Entrepreneurial Institute sought a design and technical implementation partner to assist with the redesign of their website. As YEI grew in size and scope, it wanted to project an image more consistent with an entrepreneurial spirit, as opposed to its former, more academically focused website.

Strategy

The Yale Entrepreneurial Institute was at a crossroads when they reached out to Last Call Media for a rethink of their web presence. Having previously based their identity around their position as an organization inside Yale, they were looking to transition to an identity that embraced the wider culture of young professionals. Last Call delivered a site design that achieved this via an open layout and bold color and font choices. We also worked with YEI to strategize a smooth user experience despite a complicated site structure, and a system of landing pages that deliver custom content based on user type or interest.

Design

We delivered a round of style tiles to YEI depicting three potential aesthetic directions for the site. The first was conservative, being subtle in tone.

First Style Tile, mostly grey.

 

The second was the boldest, utilizing a bright purple overlay on the hero image.

Second style tile, purple with a color screen over the hero image.

 

The third was a medium between the first two, utilizing some comparatively moderate punchy colors against an open layout.

Third style tile, blue with full color hero image.

 

The aesthetic in the third style tile is what wound up being selected, which we then applied to a full round of designs as shown below on the Homepage design.

YEI Homepage design.

 

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Colin Panetta
Director of UX/UI

Last Call Media created an open and engaging user experience that communicated YEI’s vibrant personality while being an efficient tool for users to interact with and learn about YEI.

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