Selected Work Examples

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Redesign and upgrade for Dr.G.

Processes
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Senior Architect
    Rob Bayliss

An upgrade to increased conversions, better sales, and more flexibility.

Competitive Advantage was experiencing a decline in their online sales. Their existing website was outdated and originally built as hundreds of static HTML pages, some inconsistent with the others. Additionally, the main site was originally laid over top of an aging proprietary eCommerce solution that wasn’t serving their needs or their customers well.

We worked with Competitive Advantage to update the design of their website, port it to the most current version of Drupal, and migrate away from their former eCommerce system to Commerce. Improvements to the checkout workflow were implemented, product images were updated, and full content control was given to Competitive Advantage to maintain product copy.

Three iphones show the Competitive Advantage homepage on mobile.

Since the transition, Competitive Advantage has seen their eCommerce sales far exceed their expectations and more than double in volume from their previous site.

We truly appreciate everything you have done for us.

Dr. Alan Goldberg, Sports Performance Consultant
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Redesigning the College of Biological Sciences.

Processes
  • Agile/Scrum
Team Leadership
  • Senior Producer
    Kelly Albrecht
  • Art Director
    Colin Panetta

Developing a digital media strategy with measurable results.

Challenged to increase enrollment, the College of Biological Sciences at the University of Minnesota looked to Last Call Media for ways to develop a digital media strategy with measurable results. Last Call Media focused on increasing engagement with CBS’ primary audiences— prospective and current students— by implementing fresh designs with improved pathways and navigation. LCM also coordinated the final migration and deployment of the site to the University’s Acquia platform.

Working with CBS, we took the project from initial discovery and goal validation through information architecture, design, and development.

We were able to deliver a compelling, modern, and effective site. With CBS’s target users in mind, Last Call Media improved site navigation and menu structure, re-working the existing navigation system to create a more fluid experience visiting the site.

The site was launched in summer, in time to function as an active recruitment tool for the school year. After receiving consistent positive feedback, CBS and LCM received an award for the design and functionality. The CBS team has continued to add and manage new content on top of the sound foundation built by Last Call Media.

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Leveraging our Scaffolding and Drupal 8.

Processes
  • Agile/Scrum
  • Continuous Delivery
Team Leadership
  • Senior Producer
    Sean Eddings
  • Senior Architect
    Rob Bayliss
  • Senior Development
    Jeff Landfried

Since early 2014, LCM has continued a productive, ongoing partnership with Chicken Soup for the Soul, and supports their web properties and the associated infrastructure. Recently, Chicken Soup asked LCM to launch two new and completely different Drupal 8 sites within a month. LCM worked off of prototypes from Chicken Soup for the Soul and was trusted to move quickly. By deploying two separate teams of 2 developers, LCM was able to take each site from prototype to launch on D8 and Pantheon within two weeks, while another team maintained the ongoing feature release schedule on Chicken Soup for the Soul’s massive Drupal 6 site.

In June of 2016, Chicken Soup needed a simple site for their rapidly-growing television and online programming production and distribution business. The site needed to handle a collection of content pages and videos, and was intended to be another microsite that would follow some standard templating and functionality as laid out for previous Chicken Soup sites LCM had worked on, and new sites that were still to come.

Chicken Soup was looking for an alternative approach.

Building new features to support growing business lines inside their massive aging Drupal 6 site was becoming unsustainable. Over time, the site had accumulated so much functionality that each deployment ran a high risk of breaking something, which led to lengthy deployments. Recognizing that issue, a plan was developed in partnership with Chicken Soup for the Soul to spin out a series of smaller, more focused sites sharing a similar architecture. Drupal’s modular architecture, and particularly Drupal 8’s approach to dependency management, made it a great fit for this task. Additionally, while the core CMS functionality of Drupal 6 worked well, the UI was becoming dated and cumbersome to work with. Drupal 8 featured a lot of usability enhancements, such as the built in WYSIWYG, that would make the site much more usable overall. Finally, the feature set of the site was tightly focused, and after consideration, we were able to implement it with a small handful of contributed modules, and very little technical debt. 

Following on the success of the Chicken Soup for the Soul Pet Foods site, Last Call Media used a similar formula: leverage Drupal 8 core wherever possible, and avoid contributed modules. This was a great strategy in terms of avoiding the turmoil of early Drupal 8 contrib churn, and had the side benefit of keeping the site very lean and performant. After experiencing some past pain points in using the bare “Configuration Management” system in Drupal 8, we chose to use the Features module on this project. Features makes it easy to bundle configuration into modules, and makes it easier to share configuration (in the form of Drupal modules) between the brand’s sites should the need arise in the future. 

The site uses Last Call Media’s boilerplate Drupal 8 scaffolding build, which helped jumpstart the development process by providing a suite of best practices and quality assurance tools with no extra effort.

The goal of this project was to build a flexible marketing site capable of showcasing Chicken Soup for the Soul’s entertainment offerings; primarily their TV shows and online videos. The biggest obstacles the project faced were the looming deadline, the relative instability of Drupal 8 immediately following the initial release, and the lack of contributed modules that were available to us. For example, the Media-related modules we would normally use for the online video section were not stable yet. Instead of using a media/file entity as we normally would to store an online video, we leveraged Drupal core’s new URL field to store the URL of the Rumble video, and used a field template to output an embed link. It was a simple and elegant solution to a difficult problem. 

Thanks to excellent communication with Chicken Soup for the Soul’s Digital Strategy team, and Last Call’s experience in working with Drupal 8, we were able to turn the project around in just two weeks. This met the deadline set by the marketing team, and achieved all of the goals that were set out. 

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Northampton, MA 01060

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